Press Release
Silver A' Design Award in Pet Care, Toys, Supplies and Products for Animals Design Goes to Puro Pet Care Robot by Taeuk Ham
Taeuk Ham recognized for pet care, toys, supplies and products for animals design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ Puro Pet Care Robot by Taeuk Ham has been granted the Silver A' Design Award in the Pet Care, Toys, Supplies and Products for Animals Design category, A' Design Award & Competition has announced. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Puro Pet Care Robot
The designer’s objective was to solve problems in dog raising 1-person households. Canine animals’ anxiety disorders and physiological problems are rooted from prolonged period of caretakers' abscense. Due to their small living spaces, caretakers shared living environment with companion animals, causing sanitary problems. Inspired from the pain points, the designer came up with a care robot that 1. plays and interacts with companion animals by tossing treats, 2. cleans up dusts and crumbs after indoor activities, and 3. takes in odors and hair when companion animals take rest.
About Taeuk Ham
Taeuk Ham is a student designer based in Seoul, Republic of Korea. He is majoring in 'Industrial & Information Design' and 'Business' in Korea University. He parttook in several Industry-University Collaboration Projects in Korea University, and takes multi-disciplinary approaches on design. His major field of interest is in user experience design, encompassing different fields of studies like product engineering, visual design, socio-cultural research, and business strategy.
Award Record
With this recognition, Taeuk Ham is a winner of 1 A' Design Award.
About the A' Pet Care, Toys, Supplies and Products for Animals Design Award
The A' Pet Care Design Award is an international design competition recognizing good pet supplies, toys and product designs by designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to pet care designers, animal toy designers, pet supply manufacturers and pet care brands from all countries. Entries typically include pet food, pet apparel, pet beds, feeding bowls, litter boxes and pet carriers. Awarded pet supply designs are published at https://dezigners.org/design-category/pet-care
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/102866
- A' Design Award Page: https://competition.adesignaward.com/102866
- Media Showcase: https://www.designnewsroom.com/!102866
- Laureate Profile: https://dezigners.org/d/274233
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Puro Pet Care Robot
- Function
- Pet Care Robot
- Category
- Pet Care, Toys, Supplies and Products for Animals Design
- Discipline
- Product Design
- Industry
- Packaging & Retail and Furniture & Home
- Colors
- Silver, Gainsboro, Dim Gray, Dark Gray and Gray
- Images
- 5
The Recognition
- Laureate
- Taeuk Ham
- Country
- Republic of Korea
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #102866
Design Details
- Unique Properties
- The earlier ideation was just an enhanced version of a robotic cleaner specialized in cleaning pet hairs and dusts. However, developing the idea of this product, the designer found out more applicable usages in different electric sensors and parts(camera, gyroscopic sensor, IoT connectivity, vacuum cleaning motors, etc). Also, by adding a separate treat container that throws off treats to your pet, it also alleviates anxiety disorders and boredom while people are away from the house.
- Inspiration
- Pet raising households are mostly consisted of single person households in South Korea. According to surveys and user research conducted internally, their major painpoints were 1. Leaving pets alone and 2. Bad Sanitation(odors & hairs). Thus, a multifunctional appliance that can allieviate psychological/physical problems like anxiety disorders and insufficient exercise of pets are needed while meeting the needs for sanitary environment.
- Research
- User research and surveys were conducted as a team while designing a product was an individual project of the designer. It was conducted to find out what are the things that worries people the most while raising a pet. Reviewing the statistics offered by national institutions, they found out that the pet raising demographics were mainly composed of single houshold family. The team surveyed 80 different individuals and conducted in-depth interview of six different individuals representing different ethnic groups in pet raising single households.
- Challenge
- The task of this project was to develop a product that can solve problems in pet raising households, meeting the needs of both, pets and humans.
- Realization and Technology
- The cyclone motors taking in large amount of air doubled its usage not only in taking in dusts on floor, but also in taking in polluted air and animal hairs above ground. In order to achieve this, a purification filter was applied on the back of the charging station, so that the product can filter out polluted air while charging battery. Also, the camera and gyroscopic sensors that were used to map the floor can now detect the position of your pet to precisely throw off treats to the target.
- Operation and Interaction
- There are three modes of operation; Play Mode/Clean Mode/Air Purification Mode. When a pet is left alone, Play Mode is activated and it throws off treats to lead workouts. This alleviates anxiety disorder, a common symptom shown when pets feel loneliness. After the play, Clean Mode is activated to wipe out the crumbs made from the prior activity. As he/she takes a rest on a petbed-shaped station, the cleaner is connected and activates air purifier, taking in hairs and bad odors.
- Project Duration and Location
- The project started in September 2019 and finished in December 2019 in Seoul, Republic of Korea.
- Specifications
- Care Robot : 370 x 370 x 100mm Station : 500 x 700 x 150mm
- Keywords
- Home Appliance, Care Robot, Robotic Cleaner, Air Purifier, Treat Dispenser
