Press Release
Formosa Sapphire Scarf by Yen-Yu Chen Wins the A' Design Award in Textile, Fabric, Textures, Patterns and Cloth Design
Yen-Yu Chen acknowledged for textile, fabric, textures, patterns and cloth design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Formosa Sapphire Scarf by Yen-Yu Chen, designed for Yen & Yu design, has been granted the A' Design Award in the Textile, Fabric, Textures, Patterns and Cloth Design category. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Formosa Sapphire Scarf
Formosa Sapphire is a silk scarf decorated with a pattern of Swinhoe's Pheasant, a bird species endemic to Taiwan. The design features hand-drawn brush strokes, fine line textures and bright colors. The bird was studied through photographs and reference books, then drawn in detail. The artwork was converted into a vector file to preserve the original strokes and colors, and is applied to silk by digital printing. The scarf measures 650 by 650 millimeters. The intent is to introduce endemic Taiwanese birds to a wider audience and to support awareness of bird conservation.
About Yen-Yu Chen
Yen-Yu Chen, Taiwanese, a designer, graduated from National Taiwan University of Arts, she likes painting and photographing. She advocates freedom, loves to spot new things, and looks forward to taking new challenges. By observing people's lives, social perspectives and personal values, she found that people’s subjective consciousness often influence their judgment. Through this artwork, she created a new scene and new meaning is given to the toilet seat. By doing so, she wants to convey the idea that external value of an entity doesn't mean everything. She approaches people and makes them feel warm with photographing and broadening horizons.
Award Record
This recognition makes Yen-Yu Chen a winner of 2 A' Design Awards. The awards were granted between the 2015 - 2016 and the 2019 - 2020 editions of the A' Design Award & Competition.
About the A' Textile, Fabric, Textures, Patterns and Cloth Design Award
The A' Textile Design Award is an international textile design competition recognizing good textile designs by best textile designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to textile designers, fabric engineers, texture and pattern creators and clothing companies from all countries. Typical entries include structural fabric, engineered cloth, smart textiles, technical textiles, woven fabric and jacquard fabric. The awarded textile designs are published at https://dezigners.org/design-category/textile
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/102356
- A' Design Award Page: https://competition.adesignaward.com/102356
- Media Showcase: https://www.designnewsroom.com/!102356
- Laureate Profile: https://dezigners.org/d/157266
- Further Information from the Laureate: http://www.bit.ly/2I2fT5B
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Formosa Sapphire Scarf
- Function
- Scarf
- Category
- Textile, Fabric, Textures, Patterns and Cloth Design
- Discipline
- Fashion Design
- Industry
- Fashion and Furniture & Home
- Colors
- Dark Sea Green, Navajo White, Burly Wood, Dark Gray and Dark Salmon
- Images
- 5
- Client
- Yen & Yu design
The Recognition
- Laureate
- Yen-Yu Chen
- Country
- Taiwan (China)
- Recognition
- A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #102356
Credits
- Image Credits
- Yen Yu Chen
Design Details
- Unique Properties
- Hand-drawn natural brush strokes, line texture, gorgeous bright colors, Taiwan-specific bird patterns.
- Inspiration
- Swinhoe's Pheasant is a kind of endemic species in Taiwan. It is covered in feathers with blue color and its gestures are eye-catching and difficult to see. The designer was once lucky to see the Swinhoe's Pheasant in a mountain, and she was immediately impressed by the animal. She believes these birds should be introduced to the world. At the same time, people can also raise the awareness of endemic species birds conservation.
- Research
- Since Swinhoe's Pheasant is difficult to find, the designer observed the appearance of the animal through photographs and from the book Wild Bird of Taiwan, then drew the beautiful appearance of the animal delicately.
- Challenge
- At first, all the sketches and paints are on paper, in order to print, the designer has to convert the original artworks into a vector image file. During the conversion process, adjustment work was time-consuming and challenging because the designer wanted to keep the original strokes and bright colors.
- Realization and Technology
- Digital printing with accurate colors, and print on silk.
- Operation and Interaction
- All these beautiful scarves can stay with you to live a beautiful life.
- Project Duration and Location
- started in October 2019 and finished in January 2020 in Taiwan
- Specifications
- Width 650mm x Height 650mm
- Keywords
- bird, beauty, fashion, floral, flower, colorful, blue, scarf
