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DesignNewswire · COMO, Italy ·

Paradiso First Desk Baby Desk for Creative Development by David Dos Santos Wins the Bronze A' Design Award in Baby, Kids' and Children's Products Design

David Dos Santos honored for baby, kids' and children's products design by the international grand jury of the 2019 - 2020 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Paradiso First Desk Baby Desk for Creative Development by David Dos Santos, designed for Paradiso Toys, has been granted the Bronze A' Design Award in the Baby, Kids' and Children's Products Design category. The result belongs to the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

About the Bronze A' Design Award

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

More About Paradiso First Desk Baby Desk for Creative Development

Paradiso First Desk is a children's desk designed for drawing, painting and creative play. The desk suits children from one to six years of age. The seating area and the work surface are wide, so several children can use the desk together. A large slot holds crayons and other tools, and a small reservoir holds water for painting. A panel below the table surface can be used as an easel for standing work. The slot can also hold a tablet safely. The desk is made of polypropylene by plastic injection moulding, so the surface is easy to clean.

About David Dos Santos

A better life through smart design Making life better by stripping down products to their bare essence, with a focus on functionality, durability and aesthetics. Studio Dos Santos creates gorgeous looking smart designs, meeting tomorrows demands. “Products that make life better are the only ones making sense,” says Studio Dos Santos owner David Dos Santos. By blending strategy, product development and user interface, the Antwerp based design studio creates useful, beautiful and highly innovative products.

Award Record

David Dos Santos is a winner of 3 A' Design Awards, including this recognition. The awards were granted between the 2017 - 2018 and the 2019 - 2020 editions of the A' Design Award & Competition.

About the A' Baby, Kids and Children's Products Design Award

The A' Baby Products Design Award is an international design competition recognizing good baby product designs by leading brands and designers worldwide. It is organized within the A' Design Award & Competition and is open to baby product designers, industrial designers, toy companies and children's product manufacturers from all countries. Typical entries include strollers, car seats, baby monitors, high chairs, baby bottles and pacifiers. The awarded baby products designs are published at https://dezigners.org/design-category/baby-products

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Paradiso First Desk Baby Desk for Creative Development
Function
Baby Desk for Creative Development
Category
Baby, Kids' and Children's Products Design
Discipline
Industrial Design
Industry
Kids
Colors
Indian Red, Gray, Dark Salmon, Sienna and Rosy Brown
Images
5
Client
Paradiso Toys

The Recognition

Laureate
David Dos Santos
Country
Belgium
Recognition
Bronze A' Design Award
Edition
2019 - 2020
Design ID
#102189

Credits

Image Credits
david dos santos

Design Details

Unique Properties
For this baby desk we wanted to incorporate multiple functions. First of all it needs to be a comfortable creative tabel for children from 1year tot 6 year. We made the design extra roomy for childrens so it is big enough to cover multiple years of use. The seating area and creative space is big enough to use with multiple children. And a very big slot to stash crayons etc and even a water recervoir for paint. Below the table surface there is an extra panel which can be used as an easel, a perfect tool for children to make drawings or paintings standing up. This feature als makes it possible to use it with multiple children and an array of play possibilities.
Inspiration
We were looking for something completely different in the children plastic furniture area. We didn't want a new animal styling product, we wanted a baby desk that could be integrated into the modern interiors and therefore being used more often by parents and toddler. Most of the existing products are designed around an animal theme. Our client wanted to focus on modern interiors to blend in and therefor being used more often. The design needs to be lightweigt for commercial and ecological reasons, but also for the baby and toddler being able to move it himself. We wanted a look very different then existing plastic injection moulded products.
Research
We used our Studio methodology of product design. We start with the empathy fase, where we research the market and target audience. Resulting in a designbrief and timeline. After that we have ideation and a lot of digital sketching concepts to explore all the possible options. In consultation with the client we choose a concept and direction for 3D modelling and detailing. During this phase there is a lot of testing with children to see what works and what not and what they prefer and what not. Last fase is the translation and detailing for injection moulding and strength analysis.
Challenge
The most difficult part was the floating seat and table design setup translating into a injection moulded product. We wanted a product that was strong enough and can last multiple generations. But also use less plastic material. We needed several iterations, strength analysis and concepts of building to end up with a product that ticked all of the boxes. Now we have a very strong, lightweight product with optimal stacking. Wich results in a better production price and optimized transport. That is also helping to reduce the carbon footprint of the product. And a very affordable product for the user.
Realization and Technology
Plastic injection moulding Polyprop material
Operation and Interaction
For this baby desk we wanted to incorporate multiple functions. First of all it needs to be a comfortable creative tabel for children from 1year tot 6 year. We made the design extra roomy for childrens so it is big enough to cover multiple years of use. The seating area and creative space is big enough to use with multiple children. And a very big slot to stash crayons etc and even a water recervoir for paint. Below the table surface there is an extra panel which can be used as an easel, a perfect tool for children to make drawings or paintings standing up. This feature als makes it possible to use it with multiple children and an array of play possibilities.
Project Duration and Location
The project started in Februari 2019 and ended in januari 2020, in Antwerp. The prototype of the product will be shown for the first time in the Spielwarenmesse in Nurnberg in March of 2020.
Specifications
750mm x 600mm x 600mm There is no packaging, this is a product that is stacked on a europallet. Very efficient stacking for optimal transport and very limited carbon foodprint.
Keywords
baby desk, first desk, drawing board, easel, ipad stand, creative process baby and toddler, painting, plastic injection, polyprop, product design, learning, playing,

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