Press Release
Sweet Osmanthus Wine by Yunxin Chen Receives the Bronze A' Design Award in Packaging Design
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Yunxin Chen for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Packaging Design category for Sweet Osmanthus Wine by Yunxin Chen, designed for Kwei Mun Lung. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Sweet Osmanthus Wine
Sweet Osmanthus is a packaging design for a Chinese wine made from sweet osmanthus flowers and grape juice, produced without added water. The box measures 230 by 90 by 90 millimetres. The design draws on the culture of Jiangnan, a region known for its long history and its classical gardens. A window motif is used as the main theme, because windows express the character of Jiangnan gardens. Each window offers a different view. The four sides of the box together form one continuous garden scene that retells the story of the region.
Award Record
Yunxin Chen is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/101516
- A' Design Award Page: https://competition.adesignaward.com/101516
- Media Showcase: https://www.designnewsroom.com/!101516
- Laureate Profile: https://dezigners.org/d/273157
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Sweet Osmanthus Wine
- Function
- Wine
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Light Gray, Dark Gray, Gainsboro, Snow and Sienna
- Images
- 5
- Client
- Kwei Mun Lung
The Recognition
- Laureate
- Yunxin Chen
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #101516
Credits
- Team
- Chengkai Xu, Jianhe Liang, Weichun Lin, Shengtao Jiang and Mengjiao Shi
Design Details
- Unique Properties
- We choose pure materials from nature, sweet osmanthus and grape juice, without any drops of water to produce Sweet osmanthus wine. that's why our design turn to be natural.
- Inspiration
- The core of kwei mun lung brand culture is reserving the shining parts in three thousand years history of jiangnan, so we retell the story of this land during the past years, which forms the . we selected the representative part of it, the garden art of jiannan, to show the products. meanwhile, the window is chosen to be subject, which can show the special characteristics of jiannan garden. That's one window, one different outlook. the four sides of the production box show a complete scenery of .
- Research
- Chinese JiangNan Culture Method: consulting ancient books, visiting JiangNan cities, doing questionnaire, doing visual research. Opinion: In the eyes of Chinese people, JiangNan is more than a district, and it represents the unique culture.
- Challenge
- The challenge of the project is researching the culture and how to describe it, which contains visualizing the significant events in past three thousand years of every dynasties and painting it as a JiangNan picture in modern design skills
- Project Duration and Location
- The project started in August,2019 in Torino and Finished in January, 2020. Restaurants of KWEI MUN LUNG nation wide and online supply.
- Keywords
- Chinese wine, Jiangnan culture, Sweet osmanthus, Packaging design, Chinese garden
