Press Release
JBBC Branding Consultancy Receives the Bronze A' Design Award for Ugly Monster Package in Packaging Design
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes JBBC Branding Consultancy for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Packaging Design category for Ugly Monster Package by JBBC Branding Consultancy. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Ugly Monster Package
Ugly Monster is packaging for a popsicle product made in Taiwan. The design shows a green character with a rugged surface, inspired by guava, a fruit grown in the town of Yanchao. Fluorescent green gives the character a positive and lively look. The body and the legs have an unbalanced ratio, and the character has no hands, so the form appears funny. The package measures 70 mm in width, 195 mm in length and 20 mm in height. The aim is to promote the product and to draw attention to the small town and its farmers.
About JBBC Branding Consultancy
JBBC is a branding consultancy based in Taiwan. We believe every brand owns its unique charm. It is what we doing well to show the beauty and impress the world with integrated branding strategy and design.
Award Record
JBBC Branding Consultancy is a winner of 4 A' Design Awards, including this recognition. The awards were granted in the 2019 - 2020 edition of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/101073
- A' Design Award Page: https://competition.adesignaward.com/101073
- Media Showcase: https://www.designnewsroom.com/!101073
- Laureate Profile: https://dezigners.org/d/269155
- Further Information from the Laureate: https://www.jbbc.com.tw
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Ugly Monster Package
- Function
- Package
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gainsboro, Yellow Green, Olive, Beige and Gold
- Images
- 5
The Recognition
- Laureate
- JBBC Branding Consultancy
- Country
- Taiwan (China)
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #101073
Credits
- Team
- Huiyu Zhuang and Jiunguo Yu
- Image Credits
- Jblossom Branding Consultancy Co., Ltd.
Design Details
- Unique Properties
- The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
- Inspiration
- As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
- Realization and Technology
- "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
- Operation and Interaction
- The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
- Project Duration and Location
- The project started in June 2019 and finished in December 2019 in Taiwan.
- Specifications
- Width 70mm x Length 195mm x Height 20mm
- Keywords
- Guava, Farmers, Popsicle, Food, Ugly Monster
