Press Release
Exhibition Center of Nam Kwong Building Exhibition Center by Muchuan Xu, Guanbao Ye and Qijun Lu Receives the Silver A' Design Award in Interior Space and Exhibition Design
Muchuan Xu, Guanbao Ye and Qijun Lu recognized for interior space and exhibition design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Exhibition Center of Nam Kwong Building Exhibition Center by Muchuan Xu, Guanbao Ye and Qijun Lu, designed for Guangzhou Vantree Design Co.,Ltd., has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Exhibition Center of Nam Kwong Building Exhibition Center
Exhibition Center of Nam Kwong Building is an interior design for a property exhibition space in Zhuhai. The space covers about 950 square meters and includes a sand table display, a negotiation area and a VIP reception. Blue grey tones, grey oak pattern veneer and bronze metallic colors are combined through different textures and materials. Forest plants are placed among black stainless steel lines. The design refers to the idea of a vertical forest. The intent is to offer a calm and green place within a busy city.
Award Record
With this recognition, Muchuan Xu, Guanbao Ye and Qijun Lu is a winner of 3 A' Design Awards. The awards span the editions from 2017 - 2018 to 2019 - 2020 of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/101043
- A' Design Award Page: https://competition.adesignaward.com/101043
- Media Showcase: https://www.designnewsroom.com/!101043
- Laureate Profile: https://dezigners.org/d/220045
- Further Information from the Laureate: https://mp.weixin.qq.com/s/quVoYkpUVMXAVcwkBBWOfg
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Exhibition Center of Nam Kwong Building Exhibition Center
- Function
- Exhibition Center
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Dark Gray, Black, Silver, Dim Gray and Dark Slate Gray
- Images
- 5
- Client
- Guangzhou Vantree Design Co.,Ltd.
The Recognition
- Laureate
- Muchuan Xu, Guanbao Ye and Qijun Lu
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #101043
Credits
- Team
- Muchuan Xu, Guanbao Ye, Qijun Lu, Xiaofeng Li, Weicong Lei, Zebiao Lin and Guanghui Chen
- Image Credits
- Photographer:Zhouxi Lin
Design Details
- Unique Properties
- The design tries to explore culture and aesthetics through the exhibition center of Hengqin Nam Kwong building in Zhuhai, and pursues the beauty of green aesthetics while pursuing the business experience of modern complex urban. Interior style, based on the experience of culture and memory’s nature atmosphere, connect personality with dynamic decoration and set up interesting space with proactive quality.
- Inspiration
- At the beginning, exhibition center fully considers the cultural and historical precipitation and the memory of the vertical forest, presenting an elegant indifference metropolitan style. The atmosphere is dominated by bronze metallic color and cold tones. The different levels tranquility, which is embellished by art dynamics, to be meticulously designed to implement the overall space with an atmosphere of modern urban and environmentally-friendly aesthetics.
- Research
- Relaxed and comfortable negotiation area is built for business negotiation, and also for the quiet place in the hustle and bustle urban city. Blue grey, grey oak pattern veneer and bronze metallic color interweave with different textures and materials. A number of forest plants intersperse with black stainless steel lines, and the materials and colors are transitional and connected with each other. Through different textures and colors, the memory is gradually implanted between conflict and softness. Metal texture runs through every corner of the space, just like 'forest cultural memory' around.
- Challenge
- Through the design of continuous thinking hotel residence and repeated deliberation, it responds to the memory with the color inspiration brought by the nature and the texture brought by the bronze metal, and intersperses it into every detail of the 'cultural memory of vertical forest'. Memory is the continuation of color, the extension of texture and the bond of heart. It is only for the purpose of creating the impressive 'cultural memory of vertical forest'.
- Realization and Technology
- Blue grey, grey oak pattern veneer and bronze metallic color interweave with different textures and materials. A number of forest plants intersperse with black stainless steel lines, and the materials and colors are transitional and connected with each other. Through different textures and colors, the memory is gradually implanted between conflict and softness.
- Operation and Interaction
- When customers come to the exhibition center, they can follow the sales staff to check the Nam Kwong project in the sand table, or they can enjoy it in the negotiation area or VIP reception.
- Project Duration and Location
- The project started in August 2018 and finished in September 2019 in Zhuhai
- Specifications
- About 950 square meter.
- Keywords
- Vertical forest, Vitality, Environmentally-friendly
