Press Release
2019 National Card Collection Day Deck Playing Cards by Alexander Chin Is Granted the Golden A' Design Award in Packaging Design
Alexander Chin honored for packaging design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that 2019 National Card Collection Day Deck Playing Cards by Alexander Chin, designed for Seasons Playing Cards, has been granted the Golden A' Design Award in the Packaging Design category. The result belongs to the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Golden A' Design Award Explained
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About 2019 National Card Collection Day Deck Playing Cards
The 2019 National Card Collection Day Deck is an interactive package for playing cards. The design is inspired by the palaces of Morocco, with intaglio engravings that mimic carved stonework and geometric patterns. A challenge printed on the side invites the user to unlock the gate. Raising the archway through a keyhole track reveals the first stage. A custom two-way mirror of 30 percent opacity hides a room that appears when light is shone inside. A final reveal shows a repeating lit corridor. The cards are coated with a raised glossy tiling effect.
About Alexander Chin
Throughout his career, Alex Chin has been established as a visual communications professional specializing in interactive package design and has earned a name as one of the industry leaders within the world of luxury playing card design. Having a passion for the intersection of strategy and design, Alex strives to develop long term solutions for clients through a lens of shareable innovations. By emphasizing communication with a feedback-based design process, Alex works as a strategic partner with companies and clients to reach their goals with the end user in mind. SHUNG SHUNG is a one-man design studio by Alex that showcases the designer's ability across multiple disciplines and markets.
Award Record
This recognition makes Alexander Chin a winner of 4 A' Design Awards. The awards span the editions from 2015 - 2016 to 2019 - 2020 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/101023
- A' Design Award Page: https://competition.adesignaward.com/101023
- Media Showcase: https://www.designnewsroom.com/!101023
- Laureate Profile: https://dezigners.org/d/161937
- Further Information from the Laureate: http://CardCollectionDay.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- 2019 National Card Collection Day Deck Playing Cards
- Function
- Playing Cards
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Dim Gray, Gray, Black and Dark Slate Gray
- Images
- 5
- Client
- Seasons Playing Cards
The Recognition
- Laureate
- Alexander Chin
- Country
- United States of America
- Recognition
- Golden A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #101023
Credits
- Image Credits
- Photography: Bryan Aellen
Design Details
- Unique Properties
- The packaging is an interactive experience designed to mimic the exploration of a Moroccan palace. The experience rewards users with escalating stages based on their efforts in the journey. These reveals in the packaging include discovering hidden rooms and opening impossibly-sized corridors through the use of a bespoke two-way mirror system. By focusing on creating genuine moments of surprise and delight for our customers, our packaging becomes a bridge for stronger user-brand connections.
- Inspiration
- Inspired by the palaces of Morocco, the 2019 event design pays tribute to the iconic architecture of the region with traditionally decorated gates and exotic geometric patterns throughout that hint at something more. The packaging centers on an interactive challenge labeled on the side to unlock the gate, designed to reward users with discovery moments of different magnitude in direct correlation with their effort and investment towards the experience and brand.
- Research
- The main goal of the packaging was to create genuine feelings of surprise and achievement, elements shown in neuroscience to better encode experiences into memory and perceive them at higher value. Designing interaction into the packaging was the best way to accomplish this. Optical illusions were chosen for their ability to amaze and ease of implementation. A puzzle discovery format was used as the framework to generate the effort needed for feeling a sense of earned achievement in the user.
- Challenge
- The largest obstacle was developing the mirror element of the packaging. For material testing acrylic was found to be most sturdy in thin profile unlike cracking glass, and most stable with reflections unlike film sheets. The structure evolved from a single tuck into a 2 piece shell as a way to introduce the keyhole element and provide mirror protection. The best looking illusions finalized at 30 percent mirror opacity, calibrated for the user’s most likely light source, their phone flashlight.
- Realization and Technology
- Each deck is meticulously handcrafted with exotic intaglio engravings that mimic the stonework of the palace gates, where engraving was chosen to best execute on the tight detailing of the designs. The glossy cards inside are coated in a scodix printing process to create a glossy raised-tiling effect that contrasts with the textured exterior in elegant harmony. A custom 30% opacity two-way mirror was designed for the packaging as a crucial element in creating the illusions of the experience.
- Operation and Interaction
- STAGES OF DISCOVERY. 1) KEYHOLE: User reveals an archway by raising it through the keyhole track of the exterior shell. 2) UNVEILING: When light is shone into the packaging the mirrored reflection vanishes, revealing a hidden room behind the gate. 3) OPEN SESAME: An impossibly-sized palace corridor is discovered inside when users shine light between two arches. The semi-transparent mirrors repeat the internally lit space to create a magical infinity mirror effect for the user to remember.
- Project Duration and Location
- Designed in Morocco April 2019 Launched in Chicago, USA October 2019
- Specifications
- Width 68mm x Depth 22mm x Height 90mm
- Keywords
- Playing Cards, Engraving, Palace, Mirror, Illusion, Patterns, Scodix, Tile, Morocco, Discovery, Interactive
