Press Release
Co Ba Coffee Packaging Design by My Linh Mac Receives the Bronze A' Design Award in Packaging Design
My Linh Mac recognized for packaging design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Packaging Design category for Co Ba Coffee Packaging Design by My Linh Mac, designed for Mmac. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Co Ba Coffee Packaging Design
Co Ba Coffee is a packaging design created for a Vietnamese coffee brand. The packaging presents egg coffee, a traditional drink from Vietnam that is still little known in other countries. The logo is based on a minimalist portrait of the founder. The brand name comes from a Vietnamese term for an aunt and recalls family bonds and community life. Colors are taken from the agricultural landscape where the coffee beans are grown. Recyclable paper and polyester are used for the pouches and the stationery. The modern design is aimed at coffee drinkers on the go.
About My Linh Mac
My Linh Mac is an award-winning graphic designer who specializes in creating brand identity, and strategy development through original visual concepts across numerous platforms, including digital, print, and social media. With over 7 years of expertise, Mac has worked with many brands including SCOPE, Darryll Schiff Fine Art, Tigerkubz, Amazon Kindle, and SHEIN -the biggest online clothing retailer in the world. Mac's artistic creations can be found in galleries, institutional art museums, art hotels, and numerous private collections all over the United States and in over 9 other countries.
Award Record
With this recognition, My Linh Mac is a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/100984
- A' Design Award Page: https://competition.adesignaward.com/100984
- Media Showcase: https://www.designnewsroom.com/!100984
- Laureate Profile: https://dezigners.org/d/273379
- Further Information from the Laureate: https://www.mylinhmac.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Co Ba Coffee Packaging Design
- Function
- Packaging Design
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Dark Slate Gray, Dim Gray, Black, Dark Olive Green and Gainsboro
- Images
- 5
- Client
- Mmac
The Recognition
- Laureate
- My Linh Mac
- Country
- United States of America
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #100984
Credits
- Team
- Graphic Design & Illustration by My Linh Mac
Design Details
- Unique Properties
- Co Ba Coffee is a new coffee start-up by Ms. Huong also known as Co Ba from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.
- Inspiration
- The logo design is based on a minimalist image of Ms. Huong. We used Co Ba a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, cultural and community cohesion. The brand has a strong identity reinforced through package design as the packaging incorporated colors from the Vietnamese agricultural landscape where the coffee beans are cultivated.
- Research
- Methodology: One-on-one consultation with client, historical research on Vietnamese food evolve through colonization, collect visual data such as images of Vietnam's landscape that tell local folk culture and stories, online marketing. Objective: To establish an attractive coffee brand to consumers of all ages.
- Challenge
- As the client is from and locates in Hoi An, Vietnam and the designer is based in Chicago, online, cyber communication was quite challenging due to the different time zone.
- Realization and Technology
- Stationaries and product packaging with recyclable paper and polyester.
- Operation and Interaction
- The appeal of the design is a modern packaging integrated with the bold, flavorful coffee that is meant to attract coffee drinkers on-the-go such as teenagers and young adult, who also the brand's main consumer target.
- Project Duration and Location
- October 2019- Jan 2020, Chicago, IL, USA
- Specifications
- Coffee Pouch Dimension: 3/8" x 2 1/2" x 13" inches
- Keywords
- graphic design, visual communication, coffee brand, packaging design, stationery design, illustration
