Press Release
Platinum A' Design Award in Beauty, Personal Care and Cosmetic Products Design Goes to Dr.Bei S7 Sonic Electric Toothbrush by Dr.Bei
Dr.Bei recognized for beauty, personal care and cosmetic products design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Dr.Bei S7 Sonic Electric Toothbrush by Dr.Bei has been granted the Platinum A' Design Award in the Beauty, Personal Care and Cosmetic Products Design category. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Platinum A' Design Award Means
The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
About Dr.Bei S7 Sonic Electric Toothbrush
Dr.Bei S7 is a sonic electric toothbrush developed for sensitive gums. The S7 uses a 4D elastic brush head that bends to clean between the teeth while limiting pressure on the gums. The motor allows an adaptive angle change of eight degrees, which softens the effect of firm brushing. A pressure sensor lowers the frequency when the applied force passes a set limit. Stepless power adjustment lets users select a suitable cleaning strength. The simple geometry and the glass panel combine the interactive interface with the body.
About Dr.Bei
DR.BEI is an emerging millet eco-chain company focused on providing high-quality oral care products to its customers. In the future, DR.BEI will also expand more Internet-based oral health services to create a comfortable oral health experience.
Award Record
With this recognition, Dr.Bei is a winner of 2 A' Design Awards. All of the awards belong to the 2019 - 2020 edition of the A' Design Award & Competition.
About the A' Beauty, Personal Care and Cosmetic Products Design Award
The A' Cosmetic Product Design Award is an international competition recognizing good cosmetic products by best cosmetic product brands and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to cosmetic brands, cosmetic product designers, personal care product designers and beauty product designers from all countries. Entries typically include lipsticks, foundations, eyeliners, mascara, blushes and concealers. Awarded cosmetic product designs are published at https://dezigners.org/design-category/cosmetic-product
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/100657
- A' Design Award Page: https://competition.adesignaward.com/100657
- Media Showcase: https://www.designnewsroom.com/!100657
- Laureate Profile: https://dezigners.org/d/269232
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Dr.Bei S7 Sonic Electric Toothbrush
- Function
- Sonic Electric Toothbrush
- Category
- Beauty, Personal Care and Cosmetic Products Design
- Discipline
- Product Design
- Industry
- Beauty and Packaging & Retail
- Colors
- Lavender, Light Gray, Dark Slate Gray, Silver and Dim Gray
- Images
- 5
The Recognition
- Laureate
- Dr.Bei
- Country
- China
- Recognition
- Platinum A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #100657
Credits
- Team
- Zhou Ying, Li Rui and Liu Ying Xi
Design Details
- Unique Properties
- S7 has pioneered a 4D elastic brush head,which can bend elastically to deeply clean teeth while protecting consumers' sensitive gums.Applying the stepless acceleration principle of racing cars to the electric toothbrush,users can adjust the power of toothbrush steplessly to meet various oral cleaning requirements.The simple and pure geometry matched with the glass panel integrates the interactive interface as one,realizing the perfect unity of function and form.
- Inspiration
- Inspired by octopus's tentacles,the product can be flexibly controlled to penetrate into various tooth corners.The brush head of S7 adopts a similar structural patent,which enables the brush head of the traditional electric toothbrush to reshape freely to adapt to different oral environments. When the continuously variable transmission (CVT) principle of racing cars is applied to the electric toothbrush,the toothbrush can realize various kinds of power cleaning.
- Research
- The market share of electric toothbrushes in China is less than 5%.Many free brands of electric toothbrushes in China imitate Philips,ignoring that the oral conditions of Chinese people are different from those of Europeans. Chinese people's oral cavity is more sensitive,and above 80% of them have developed periodontal diseases,which requires that electric toothbrushes must reduce their stimulation to sensitive gums while pursuing oral cavity cleaning.
- Challenge
- The challenge encountered in the design process lies in how to build an all-round product experience to cater to the sensitive oral cavity of Chinese users.S7 uses 4D elastic brush head and ultra-fine bristles to provide a soft brushing experience. The adjustment of continuously variable transmission poses great challenges to the current control in circuit design.It is necessary to accurately control the electricity to the extent of mA unit,so as to realize stepless power output.
- Realization and Technology
- S7 brush head can realize elastic reshaping,which is the first patented technology in the industry,and it can deeply clean the diastema without damaging gums. The S7 motor can realize an 8-degree adaptive angle change,which has reformed the rigid unchangeable angle characteristic of traditional motor.No matter how hard the user brushes,it will not cause damage to the gums.
- Operation and Interaction
- S7 is mainly designed for the sensitive oral cavity of Chinese people.The brush head can realize elastic reshaping and deeply clean the oral cavity. The product is equipped with pressure sensing,and the user's brushing force exceeds the threshold,it will automatically reduce the frequency. The product provides stepless power adjustment.No matter for users with different oral conditions,or for different oral conditions of the same user,the product can be adjusted for suitable brushing experience.
- Keywords
- DR.BEI, Electric Toothbrush
