Press Release
Brescia Hommage Hypercar by Robson Marques de Pontes Wins the Silver A' Design Award in Vehicle, Mobility and Transportation Design
Robson Marques de Pontes honored for vehicle, mobility and transportation design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Brescia Hommage Hypercar by Robson Marques de Pontes has been granted the Silver A' Design Award in the Vehicle, Mobility and Transportation Design category. The result belongs to the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Brescia Hommage Hypercar
In times of high-tech all digital gadgets, flatness of touch screens and rational single-volume vehicles, the Brescia Hommage project is an old school two-seater hypercar design study envisioned as celebration to an era where elegant simplicity, high-touch materiality, raw power, pure beauty and the direct connection between man and machine were the rule of the game. A time when brave and ingenious men like Ettore Bugatti himself created mobile devices that amazed the world.
About Robson Marques de Pontes
Robson Marques de Pontes is a thirty eight years old Product Designer who has been born in Sao Paulo, Brazil, and who has specialized in 3D design modeling for the transportation industry. During the last 15 years, Robson Pontes has had the opportunity to help a variety of OEM makers around the world to develop their products which, among others, includes large-scale-family hatches to one-of-a-kind hyper cars.
Award Record
This recognition makes Robson Marques de Pontes a winner of 1 A' Design Award.
About the A' Vehicle, Mobility and Transportation Design Award
The A' Vehicle Design Award is an international vehicle design competition recognizing good vehicle designs by best vehicle designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to vehicle designers, mobility solution providers, transportation design studios and automotive engineers from all countries. Typical entries include cars, motorcycles, bicycles, trucks, buses and trains. The awarded vehicle designs are published at https://dezigners.org/design-category/vehicle
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/100613
- A' Design Award Page: https://competition.adesignaward.com/100613
- Media Showcase: https://www.designnewsroom.com/!100613
- Laureate Profile: https://dezigners.org/d/273096
- Further Information from the Laureate: http://bit.ly/2Rs2hWk
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Brescia Hommage Hypercar
- Function
- Hypercar
- Category
- Vehicle, Mobility and Transportation Design
- Discipline
- Industrial Design
- Industry
- Automotive
- Colors
- Silver, Dark Gray, Dark Slate Gray, Light Gray and Dim Gray
- Images
- 5
The Recognition
- Laureate
- Robson Marques de Pontes
- Country
- Germany
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #100613
Credits
- Image Credits
- Image #No 1: Robson Marques de Pontes, 2020, Image #No 2: Robson Marques de Pontes, 2020, Image #No 3: Robson Marques de Pontes, 2020, Image #No 4: Robson Marques de Pontes, 2020, Image #No 5: Robson Marques de Pontes, 2020 Video Credits: Robson Marques de Pontes
Design Details
- Unique Properties
- The Brescia Type 13 was the first real Bugatti constructed by legendary Italian Designer-Engineer Ettore Bugatti in a time when the expression man/machine had a whole different meaning. In an era of eco-friendly box designs, soulless touch screens, and high-tech connectivity so disconnected to the essence of our 5 basic senses, the Brescia Hommage intends to celebrate our maybe soon forgotten capacity as emotional and rational beings to create sheer power dressed in absolute beauty.
- Inspiration
- The Brescia Hommage looks back to the cultural heritage and genius of Ettore Bugatti in the search for emotional beauty and speed and finds inspiration in the 1910 Type 13 (one of the first road cars to use a 16-valve engine), in addition with the P100 air racer (with its dual straight-eight, precursor of the modern W16 engine concept), but at the same time, it looks to present day pathway of high-tech-low-touch-iphonish-like vehicles with disappointment and a certain nostalgia for the "good old school" zeitgeist while trying to synthesize all these feelings, perhaps, in the last "pur-sang des automobiles".
- Research
- The Brescia Hommage project is a combination of in locus practical experience in the car design industry in addition with a personal perspective of how a whole heritage of over a century of always state of the art technology should be praised and remembered. Link, glue and tie all this with cutting edge design technologies and methodologies and the Brescia Hommage project makes a sole statement, instead of a democratic experimentation.
- Challenge
- An automobile is a very complex product usually developed by a team of different experts in a facility plenty of resources, thus achieving the same quality on an individual basis is never an easy task. In the other hand, in regard of styling issues, most of the challenge to be overcome in the Brescia Hommage project was focused in establishing a new yet recognizable design language that respected the cultural past of the mark while, at the same time, looked into today's product branding and, finally, converged to propose tomorrow's guidelines.
- Realization and Technology
- The Brescia Hommage project started with establishing a briefing, advancing with the researching phase, selecting mood board themes, engaging with traditional pencil to paper sketching ideation, defining overall proportions, moving to 3D CAS modelling, checking back and forth design development using virtual reality equipment, and finally using CGI for creating photorealistic presentation imagery. As for technology and materials, the project envisages a lightweight carbon fibre monocoque and alloys, elegantly dressed in also carbon fibre composite outer panels.
- Operation and Interaction
- The Brescia Hommage was thought as device to celebrate how far we have come. It is a vehicle beyond the capacities of a regular driver. It was imagined as the fastest road-worthy machine out there with a brutal acceleration in addition to gripping qualities and fantastic aerodynamics to cutting through air effortless. By pushing the gas pedal down, one would probably find its own limit, but not the limit of the car. It is a machine of emotions, an object to be admired, respected and, why not, feared.
- Project Duration and Location
- The project began as an embryonic idea back in the first months of 2019 in Wolfsburg, Germany, but only started to take shape with the first researches and creative sketches in the middle of January 2020. It was concluded in around the beginning of March of the same year, roughly a two months project.
- Specifications
- The Brescia Hommage was designed with the intention of being one of a kind hypercar keeping the fallowing dimensions: Wheelbase 2,75 mm, Length 4,6 mm, Width 2,05 mm and Height 1,18 mm.
- Keywords
- Bugatti, Brescia, Hommage, Hypercar, Automotive, Car Design, Sketching, Rendering
