Press Release
niroKey Face Scanner by Baidu Ai Cloud Hci Lab Wins the A' Design Award in Security, Safety and Surveillance Products Design
Baidu Ai Cloud Hci Lab honored for security, safety and surveillance products design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that niroKey Face Scanner by Baidu Ai Cloud Hci Lab, designed for Baidu, has been granted the A' Design Award in the Security, Safety and Surveillance Products Design category. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About niroKey Face Scanner
niroKey is a face recognition device for access control, conference sign-in, staff attendance, visitor reception and payment. The rounded form and curved glass front create one continuous body with a matte white finish for a friendly appearance. Visible light and infrared cameras support secure identification, and a hidden fill light allows use in dark or backlit places. A face is recognized in about half a second. The aluminum housing spreads heat, and a modular bracket suits desktop, wall and floor installation.
Award Record
With this recognition, Baidu Ai Cloud Hci Lab is a winner of 2 A' Design Awards. All of the awards belong to the 2019 - 2020 edition of the A' Design Award & Competition.
About the A' Security, Safety and Surveillance Products Design Award
The A' Security Products Design Award is an international product design competition recognizing good security products by best designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to security products designers, industrial designers, security equipment manufacturers and surveillance products manufacturers from all countries. Entries typically include CCTV cameras, alarm systems, access controls, biometric scanners, surveillance drones and security locks. Awarded security products designs are published at https://dezigners.org/design-category/security-products
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/100546
- A' Design Award Page: https://competition.adesignaward.com/100546
- Media Showcase: https://www.designnewsroom.com/!100546
- Laureate Profile: https://dezigners.org/d/271517
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- niroKey Face Scanner
- Function
- Face Scanner
- Category
- Security, Safety and Surveillance Products Design
- Discipline
- Industrial Design
- Industry
- Electronics & Appliances and Social Impact
- Colors
- Gainsboro, Light Gray, Silver, Dark Gray and Black
- Images
- 5
- Client
- Baidu
The Recognition
- Laureate
- Baidu Ai Cloud Hci Lab
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #100546
Credits
- Team
- Hongtao Zhang, Fan Yang, Daiyan Liu, Shiyan Li and Libo Zhi
Design Details
- Unique Properties
- niroKey is a universal face recognition device for access control, conference sign-in, company attendance, visitor reception, and payment scenarios. It can complete identification with a seamless user experience improving the smart management efficiency of enterprise. NIRO-Key uses an elegant and round design, combined with 2.5D curved glass and matt white CMF to create a unibody design language for a more friendly user experience.
- Inspiration
- With the development of face recognition technology, related products have begun to be used in access control, conference sign-in, company attendance, visitor reception, and payment scenarios. Now the products in the market are mainly targeted at one single scenario. Different scenarios require different products to be deployed, and enterprise needs complex deployments. We hope to produce a universal product that can cover all usage scenarios to enable quick enterprise deployment.
- Research
- By studying user feedback on similar products, we noticed a user perception： Almost all similar products use serious geometric shapes with tough edges to build a professional sense, however this will make users feel tension when facing them bringing a perception of products being cruel tools. By this insight, NIRO-Key has an elegant & round design language to bring more friendly & comfortable experience. After recognizing users, the device can greet in a warm manner to provide user cares.
- Challenge
- In order to meet completely different use scenarios, the product has a modular design while retaining as many common parts as possible. Retractable, adjustable angle, flexible assembly and disassembly of the modular equipment bracket, can be adapted to a variety of heights of the desktop, wall-mounted installation, floor-mounted installation and other scenarios.
- Realization and Technology
- In order to achieve rapid heat dissipation, the whole machine uses aluminum material, and the overall heat dissipation performance is excellent. The visible light and infrared cameras can realize biological recognition for high safety. The fill light on the top of the device allows the device to work normally in backlit or dark environments. The fill light is subtly hidden in the gradient printing details at the top of the screen, and the visual experience is completely integrated.
- Operation and Interaction
- The device can recognize face in 0.5 second and realizes a non-stop experience. Compared to the traditional face recognition device with a single display screen, NIRO-Key has a touch screen, which brings richer self-service functions such as visitor service and self-checkout. Users only need to upload selfies to the cloud with mobile phone to achieve registration. The device has wireless control function allowing on-site upgrade to provide an efficient operation and maintenance.
- Project Duration and Location
- The project started in March 2019 in Beijing and ends in January 2020. It was first released at Baidu Create 2019 – Baidu AI Developer Conference in July 2019. Then in September 2019, the functional prototype was exhibited at the 2019 Baidu 2019 ABC INSPIRE Summit.
- Specifications
- 400mm x 140mm x 140mm
- Keywords
- Face recognition, AI, office equipment, smart assistant, access control, payment
