Press Release
Grand Egyptian Museum Corporate Identity by Rana Gaber Is Granted the Golden A' Design Award in Graphics, Illustration and Visual Communication Design
Rana Gaber honored for graphics, illustration and visual communication design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ Grand Egyptian Museum Corporate Identity by Rana Gaber, designed for Rana Hossam, has been granted the Golden A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Golden A' Design Award Means
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About Grand Egyptian Museum Corporate Identity
Grand Egyptian Museum is a corporate identity for a museum of ancient Egyptian artifacts. The logo is built from five hieroglyphs that read Egypt, combined into a geometric and simple form. The elongated rectangular shape is inspired by the cartouche, a frame that indicates a royal name. Black is the primary color, because the banks of the Nile were called the Black Land. The secondary colors are inspired by ancient Egyptian jewelry. Roboto is the main typeface, as its angles and curves match those of the logotype. An experimental signage system was developed.
About Rana Gaber
Rana is an artist whose philosophy revolves around the idea that graphic design is more than a fancy tool of communication. Her inspiration and work always originate from the firm belief that design can change behaviours and attitudes. She cultivated her strong foundations under the tutelage of her professors at the German University in Cairo. This rooted her craft in mastery of technique and and methodology. Rana stood out academically during her years of study, as she graduated with honours among her peers at the Applied Sciences and Arts faculty.
Award Record
Rana Gaber is a winner of 1 A' Design Award, including this recognition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/100110
- A' Design Award Page: https://competition.adesignaward.com/100110
- Media Showcase: https://www.designnewsroom.com/!100110
- Laureate Profile: https://dezigners.org/d/267168
- Further Information from the Laureate: https://bit.ly/3a2pYvc
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Grand Egyptian Museum Corporate Identity
- Function
- Corporate Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Gray, Light Gray, Silver, Dark Gray and Lavender
- Images
- 5
- Client
- Rana Hossam
The Recognition
- Laureate
- Rana Gaber
- Country
- Egypt
- Recognition
- Golden A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #100110
Credits
- Team
- none.
- Image Credits
- credits to: Shutterstock and bensound
Design Details
- Unique Properties
- While maintaining the use of ancient Egyptian design aesthetics as an inspiration, a logo was created using five hieroglyphs that read Egypt. They were combined together to create this geometrical yet simple look and feel. The elongated rectangular shape is inspired by the cartouche; a frame indicating that the text enclosed is a royal name. Black is the primary color because ancient Egyptians referred to the banks of the Nile as the Black Land. The secondary colors were inspired by colorful ancient Egyptian jewelry designs. Lastly, an experimental signage system was developed
- Inspiration
- The Grand Egyptian Museum hosts the most prominent collection of ancient Egyptian artifacts, dating back to various historical epochs. Developing a visual identity posed a great challenge; to represent the gravitas of the history while maintaining a modern and fresh look. The research and exploration process led to a rich identity inspired by the basic shapes of ancient Egyptian alphabets hieroglyphs. I incorporated hieroglyphs in the logotype and the signage system to invoke the ancient Egyptian culture and style. The viewer familiarizes with hieroglyphs without feeling foreign
- Research
- My research process depends entirely on the subject matter. Thus every project dictates the path I take to best understand the subject. The goal is not learn about an idea. Therefore the challenge lies in finding the purest, simplest meaning behind it. My research journey for this project had to begin with spending a lot of time with the curators of the original museum. A masterpiece in it's own right with a rich history beyond a century old. I also invested many hours of study with the resident Egyptologists, archaeologists and guides. People who dedicated their lives to becoming that history.
- Challenge
- Capturing the essence of the history with all it’s reverence was challenging enough. But the true Everest of this project was bridging the gap between the past and present. To bring that history with all its pretense into today’s world, required a deep dive into what is relatable. The research showed that most modern interpretations of ancient Egypt end up looking comical or simply a caricature. If I were to avoid that pitfall, the design had to be simple. This was a case of less is more. In order to be relatable in today’s world the answer had to be Simplicity. Tremendous time and effort went into carrying the complexity of the history within the folds of a simple modern design.
- Realization and Technology
- Exploring different visual languages to develop a logo and a signage system that is inspired from the hieroglyphs.
- Operation and Interaction
- It Creates a unique visual experience, where it also introduces people to ancient Egyptian hieroglyphs through a modern yet simple corporate identity.
- Project Duration and Location
- 2015 German University in Cairo, 3 months During the pre-master in Graphic Design Degree.
- Specifications
- The aspect ratio of the logo is 6:2.3. The letter 'E' form the logo was used as a measuring unit. Roboto was chosen as the main typeface as it is a very modern and simple font. To add to this it is somehow geometrical. the angles and the curves of the font are the same angles and curves of the logo type. This similarity creates harmony and consisitincy
- Keywords
- Visual Identity, Logo, Branding, Typography, Signage system
