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DesignNewswire · COMO, Italy ·

A' Design Award in Interior Space and Exhibition Design Goes to Spatial Illusion Exhibition Stand by Viktor Bilak

The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Viktor Bilak for interior space and exhibition design

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Interior Space and Exhibition Design category for Spatial Illusion Exhibition Stand by Viktor Bilak, designed for Design-Bureau EXPOLEVEL. The result belongs to the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

What the A' Design Award Means

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

More About Spatial Illusion Exhibition Stand

The architectural task of the exhibition stand was to create the viewed space with elements for presentation of the product of the company as wallpaper. For organization of space the asymmetric arches with the displacement were used. Two groups of arches make the illusion of open gates, increasing the interior space of the stand.

About Viktor Bilak

Viktor Bilak - certified designer, working in the field of exhibition design more than 20 years; award winning designer. Professional education of the Stroganov Moscow State Art Industrial University in Russia and the Academy of Bauhaus Dessau in Germany allows him to synthesize Russian and European design tradition, offer original and innovative design solutions. In the field of design from Viktor Bilak point of view is the most important to find expressive artistic image and to provide the high quality of it realization.

Award Record

With this recognition, Viktor Bilak is a winner of 5 A' Design Awards. The awards span the editions from 2015 - 2016 to 2019 - 2020 of the A' Design Award & Competition.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Spatial Illusion Exhibition Stand
Function
Exhibition Stand
Category
Interior Space and Exhibition Design
Discipline
Spatial Design
Industry
Architecture and Packaging & Retail
Colors
Dark Slate Gray, Midnight Blue, Saddle Brown, Black and Dim Gray
Images
5
Client
Design-Bureau EXPOLEVEL

The Recognition

Laureate
Viktor Bilak
Country
Russian Federation
Recognition
A' Design Award
Edition
2019 - 2020
Design ID
#100057

Credits

Team
Borut Kosir
Image Credits
Photographer Viktor Bilak, Spatial Illusion, 2020.

Design Details

Unique Properties
The main architectural task was to create the space of the exhibition stand, which maximally viewed from all sides. This is due to the presentation of the main products of the exhibitor - wallpaper. The basis of the aesthetic concept of the stand was the idea of open gates. The space was organized by arches. If you come to the main entrance of the stand, the group of arches looks flat in perspective. If you go through arches inside the exhibition stand, the group of arches unfolds, three dimensions and rhythm appear.
Inspiration
The inspiration for this project start from the idea of perception of space in special conditions. The main question was how to see three different figures from one point of spatial view as one shape? For this project in 3D program this object was modeled end this point was finded. It was about one meter from the left corner of the stand, high 1700 mm.
Research
The main architectural task was to create the viewed space for the exhibition stand. The illusion of space used for this goal. The illusion modeled by creating asymmetric arches with the displacement in space. From one point of spatial view, the group of arches looks flat, from another point they have three dimentions.
Challenge
The hardest part of design activity was to project the asymmetric arches considering linear and reverse perspectives for illusion of depth of the stand.
Realization and Technology
The walls of the stand produced from plywood. The beams made from plywood and painted in white color. The arches made from plywood and decorated by wallpaper and wood panels with logos.
Operation and Interaction
This project is the exhibition stand for client Slovyanski Wallpaper. The main task of the stand during the Trade Fair to present the product of the company. For this aim in space of the stand created special interior elements such as arches, walls, panels with collections of wallpaper.
Project Duration and Location
The project started in Septemer 2019 in Moscow, Russia and finished in December 2019 in Moscow, and was exhibited in Trade Fair Heimtextil 2020 in Frankfurt Am Main, Germany.
Specifications
The ehxibition stand is 13000 mm x 10000 mm x 4000 mm.
Keywords
spatial illusion, asymmetric arches with the displacement in space, exhibition stand, Slovyanski Wallpaper, linear and reverse perspective

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