Das Design Tualcom Logo Und Markenidentität von Kenarkose Creative ist ein hoch angesehener Gewinner des sehr prestigeträchtigen 2020 A' Design Award in Bronze in der Wettbewerbskategorie Grafikdesign.

BronzeGrafik· 2020

Tualcom Logo Und Markenidentität

von Kenarkose Creative

Auftraggeber: Tualcom

Gewinner des A' Design Award in Bronze in der Kategorie Grafik

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Das Design

Über Tualcom Logo Und Markenidentität

Der Logomark von Tualcom ist von den Hochfrequenzwellen inspiriert, die sich auf das Feld beziehen, in dem das Unternehmen tätig ist, und verbindet einfach die Buchstaben von Tual. Daher betont das Logo nicht nur den Firmennamen, sondern verweist auch auf deren Betriebsfelder. Das Branding basiert auf der Idee horizontaler roter Streifen, die mit vertikalen blauen Streifen gekoppelt sind, um ein Gefühl von Kontinuität und Kommunikation zu erreichen. Die resultierende Grafiksprache und das visuelle System kommunizieren sofort kompakt und effizient mit dem breiten Publikum.

Die Auszeichnung

Über den A' Design Award in Bronze

Tualcom Logo Und Markenidentität ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Tualcom Logo Und Markenidentität wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Tualcom Logo Und Markenidentität befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Hinter dem Design

Pressemappe

Danksagungen, Teammitglieder und technische Details, bereitgestellt vom Designer.

Einzigartige Eigenschaften: In this project, the main objective was to reflect the company values into a powerful logomark and branding. The logomark is inspired by radiofrequency waves and it simply connects the letters T, U, A, and L. The COM of the TUALCOM comes from the word, communication. In order to answer the request of the client to put an emphasis on the word TUAL, the remaining part of the company name is consciously eliminated from the logomark but implicitly projected through one continuous red band. The branding is shaped around the same idea of horizontal red stripes that are coupled with vertical blue ones.
Abmessungen & Verpackung: The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. A comprehensive brand identity guidelines manual was prepared in order to prevent the misproduction of any item. These guidelines help employees to easily grasp both the visual language and the core company values of Tualcom. Therefore, the resulting visual representation creates coherency with noticeability that allows the audience to easily communicate with the brand.
Schlagwörter: Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
Produktionstechnologie: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior office space.
Designherausforderung: The client was hesitant to make a radical shift in the logo and the branding due to a concern of not being able to be recognized by their current customers. In order to balance out the powerful change in the logo, the previous color combination was preserved and replaced with a better calibrated version of them. Therefore, the existing visual system of the company was preserved to respect its past. The client was highly satisfied with the results.
Forschung: Starting the project, an extensive research was made on both the existing logo and the visual identity as well as the graphic language of other companies in the field. The outcome of this research revealed that the existing logo was generic, and it was easily being mixed up with other similar logos by the audience. The branding system was also lacking. The field research suggested that the new logo should be welcoming, young and unique, and simple but effective. The visual system was to be built not only for the industry related audience but also for the ones who are unfamiliar to the field.
Inspiration: Tualcom operates in the fields of communication and RF Technologies. The main company objective stands out to develop and produce compact, efficient and general purpose or application specific communication and RF systems, subsystems and modules. The main motive was to reflect these core values in the visual identity of the brand. The inspiration for the project comes from the notions of continuity and connectivity which directly refer to the fields of communication and RF Technologies. The resulting graphic language and the visual system instantly communicate with the broad audience in a compact and efficient way.
Projektdauer: The project started in October 2018 and finished in February 2019 in Ankara.
Betriebsablauf: A brand identity guidelines manual was provided to the client in order to create a consistent visual language across all digital and printed media. The coupling of vertical blue stripes with a horizontal red band sets off a coherent visual link that immediately interacts with the audience and makes them recognize Tualcom without even seeing the logo.
Teammitglieder: Gizem Akdağ
Merve Okçu
Haktan Aksu
Pelin Bilgin
Bildnachweise: All visual materials were designed and produced by Kenarköşe Creative.