Tomorrow Lab Veranstaltungsraumgestaltung von Hong Kong Trade Development Council

Das Design Tomorrow Lab Veranstaltungsraumgestaltung von Hong Kong Trade Development Council ist ein hoch angesehener Gewinner des sehr prestigeträchtigen 2020 A' Design Award in Silber in der Wettbewerbskategorie Eventdesign.

SilberEvent· 2020

Tomorrow Lab Veranstaltungsraumgestaltung

von Hong Kong Trade Development Council

Auftraggeber: Hong Kong Trade Development Council

Gewinner des A' Design Award in Silber in der Kategorie Event

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Das Design

Über Tomorrow Lab Veranstaltungsraumgestaltung

Tomorrow Lab ist eine Veranstaltungsraumgestaltung für Centrestage, ein viertägiges Modeevent im Hong Kong Convention and Exhibition Centre. Der Entwurf umfasst drei Gemeinschaftsbereiche: das Eingangsfoyer, eine zentrale Ausstellungsfläche sowie eine Catwalk-Arena innerhalb der Ausstellungshalle. Durchgängig kommt das Thema eines futuristischen Industrielabors zum Einsatz. Bewegliche Roboterarme und Vitrinen auf Förderbändern präsentieren die Modemarken. Die Strukturen wurden außerhalb des Geländes vorgefertigt und in drei Tagen montiert. Die Metallhohlprofile wurden nach der Veranstaltung recycelt, die Teppiche waren biologisch abbaubar.

Die Auszeichnung

Über den A' Design Award in Silber

Tomorrow Lab Veranstaltungsraumgestaltung ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Tomorrow Lab Veranstaltungsraumgestaltung wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Tomorrow Lab Veranstaltungsraumgestaltung ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Hinter dem Design

Pressemappe

Danksagungen, Teammitglieder und technische Details, bereitgestellt vom Designer.

Einzigartige Eigenschaften: A premium fashion event called Centrestage was held at the Hong Kong Convention and Exhibition Centre for 4 days. Housing over 220 contemporary fashion brands within a 7000m2 area. A contemporary Tomorrow Lab theme was created to uplift the ambience of the 3 communal spaces provided by the organiser. This includes the outer concourse followed by a central display and a catwalk arena located inside the exhibition hall. Besides this challenge, only 3 days were permitted for the onsite set-up.
Abmessungen & Verpackung: Due to the tight onsite production of 3 days, the design had to be prefabricated off-site and assembled quickly on site. All the backdrops were finished in digital print, while the catwalk back wall used coloured polycarbonate sheets. All structural formats were made from metal hollow sections and recycled after the event. The LED screen, pre-controlled robotic arms, lighting, audio and visual equipment were hired. All carpets were biodegradable.
Schlagwörter: Centrestage, Hong Kong, Fashion, Tomorrow Lab, Space, Exhibition, Fair, Contemporary, Catwalk, Sci-fi
Produktionstechnologie: Due to the tight 3-day onsite production, the design had to be prefabricated off-site and assembled quickly onsite. The backdrops were made with both plywood backing finished in digital print and the catwalk backwall used coloured polycarbonate sheets. All linear structural formats were made from metal hollow sections and recycled after the event. All the light emitting diode screen, pre-controlled robotic arms and audio & visual equipment were hired. Usage of biodegradable carpets were also applied.
Designherausforderung: The challenging part was defining the design language to uplift the overall ambience. Since Centrestage is about being progressive and experimental using a series of anonymous futuristic industrial setting was apt. Much of the industrial feel of the decor is unidentifiable to let the visitors’ own imagination conclude each scene. Inside the hall’s a robotic production line is replicated to give the notion future fashion pieces could be conceptualised or collaborated by robots in future.
Forschung: The research was based on the purpose of Centrestage as a vehicle to discover the most upcoming Asian fashion talent and congregate the latest contemporary fashion brands together. A futuristic approach was adopted under the concept of Tomorrow Lab. From this, the organiser wanted to develop 3 main spaces. A visitors journey was created using design elements to form a futuristic industry lab experience as its core reference.
Inspiration: The Tomorrow Lab concept was inspired by Centrestage’s objective to discovers Asia’s latest upcoming fashion talents whilst bringing the most contemporary brands under one roof. A futuristic industrial laboratory theme to evoke the visitors' first impression was built at the concourse. The lab theme continued inside the exhibition hall. Real moving robotic arms were used to highlight the various fashion brands at the central display that led visitors to the open stage area.
Projektdauer: The total duration was 3 months from initial briefing to onsite completion. The event was launched on the 5th of September 2018 and ran for 4 days. Only 3 days were allowed for the move in and onsite setup and production testing. Centrestage was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong.
Betriebsablauf: The flow for Tomorrow Lab concept began at the concourse with various wall installations each with a futuristic industrial lab theme, a large LED screen was also installed for enhancing the first impression of the visitors. Inside the hall, a central display containing 2 conveyor belt showcases with dressed mannequins along with a series of movable robotic arms set the scene. The catwalk arena used scaffoldings, yellow metal grated seats and cladded polycarbonate to further echo the concept.