Das Design Jingyang Brick Tea Teeverpackung von Litete Brand Design ist ein hoch angesehener Gewinner des sehr prestigeträchtigen 2020 A' Design Award in Silber in der Wettbewerbskategorie Verpackungsdesign.

SilberVerpackung· 2020

Jingyang Brick Tea Teeverpackung

von Litete Brand Design

Auftraggeber: Litete Brand Design

Gewinner des A' Design Award in Silber in der Kategorie Verpackung

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Das Design

Über Jingyang Brick Tea Teeverpackung

Jingyang Ziegeltee ist ein Verpackungsdesign für gepresste Teeziegel. Die Verpackung misst 100 mm x 100 mm x 40 mm und besteht aus handgeschöpftem Reispapier, das feuchtigkeitsabweisend ist. Der Dekor wird von Hand im Holzblockdruck aufgebracht, einem traditionellen chinesischen Handwerk. Die Illustrationen zeigen das Kaufmannsleben und die lokalen Bräuche der späten Qing-Dynastie, und in der gesamten Serie kommen drei traditionelle chinesische Farben zum Einsatz. Der Boden wird mit einem Papieretikett verschlossen. Ein Knoten aus Strohkordel versiegelt die Verpackung und dient zugleich als Tragegriff.

Die Auszeichnung

Über den A' Design Award in Silber

Jingyang Brick Tea Teeverpackung ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Jingyang Brick Tea Teeverpackung wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Jingyang Brick Tea Teeverpackung ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Hinter dem Design

Pressemappe

Danksagungen, Teammitglieder und technische Details, bereitgestellt vom Designer.

Einzigartige Eigenschaften: The uniqueness of this package is that we use traditional Chinese engraving technology. The craftsman is hand-carved and has a more traditional feel. The packaging material is made of hand-made rice paper, which is environmentally friendly and moisture-proof.
Abmessungen & Verpackung: 100 mm x 100 mm x 40 mm
Schlagwörter: Engraving,Tea Packaging,Packaging design
Produktionstechnologie: The final implementation of the packaging will use handmade rice paper and wood-block prints for inscription rubbing, which can promote the inheritance of China’s intangible cultural heritage. In addition, in order to reflect the packaging's original appearance and environment-friendly, its rubbing pigment, bonding glue and bundled straw ropes will all be made with natural materials. This design will also use portable straw rope to replace the original handles in order to save resources. Finally, local women will hand-package and decorate the tea bricks, which can solve their problem of a need for employment and will also stimulate economic growth.
Designherausforderung: In the process of packaging design, in order to conform to the traditional Chinese design style, the packaging materials should be selected to consider the moisture-proof and insect-proof properties of the packaging, and finally the rice paper was selected. Decoration did not choose digital printing, but the choice of China's intangible cultural heritage block printing. Although this craft has been protected by the state, it has not been widely spread, and it has experienced many difficulties in the process of searching for intangible cultural heritage inheritors. The entire packaging process is hand-made and the size difference is created by hand, which is one of the difficulties in the packaging process. Not only that, the adhesives made from the leaves are environmentally friendly and harmless.
Forschung: Jingyang Brick Tea has a history of more than 600 years. It was also known as ‘Black Gold' on the ancient Silk Road. Due to regional economic underdevelopment and a lack of brand awareness, it faces difficulties with sales and communication. This time, the local tea merchants are jointly engaged in brand packaging of Jingyang Brick Tea to solve the above problems of local tea merchants and tea farmers.
Inspiration: The design concept reflects the late Qing Dynasty merchant culture and local customs. The various of life such as merchants riding horses around downtown and countryside, vendors selling the local snacks, folk artists performing Chinese operas, students preparing for exam, mother and kids.Line drawing techniques and tea receipts that circulated during the late Qing Dynasty will be used to seal the bottom of the brick tea. The design uses three Chinese traditional colors on different packaging.
Projektdauer: The project started in May 2018 in TianJin and finished in February 2019 in TianJin, and was officially launched for sale in March 2019.
Betriebsablauf: In this product, the sealing method adopts the traditional Chinese ancient rope knot to prevent the goods from being scattered during transportation, and is also convenient for consumers to open and carry.The bottom is sealed by sticking labels, which is more traditional in Chinese style.The materials used are naturally environmentally friendly.
Patente: Copyrights belong to Langcer Lee, 2019.
Teammitglieder: Creative Director:Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Photographer:Jiang Tao
Bildnachweise: #1: Photographer Jiang Tao，Jingyang Brick Tea，2018
#2: Photographer Jiang Tao，Jingyang Brick Tea，2018
#3: Photographer Jiang Tao，Jingyang Brick Tea，2018
#4: Photographer Jiang Tao，Jingyang Brick Tea，2018