Das Design ACP Alpha Container Pictures Corporate Identity von Julia Hell ist ein hoch angesehener Gewinner des sehr prestigeträchtigen 2017 A' Design Award in Silber in der Wettbewerbskategorie Grafikdesign.
SilberGrafik· 2017
ACP Alpha Container Pictures Corporate Identity
von Julia Hell
Auftraggeber: Alpha Container Pictures
Gewinner des A' Design Award in Silber in der Kategorie Grafik
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Auszeichnungsstatus für #53240 verifizierenDas Design
Über ACP Alpha Container Pictures Corporate Identity
Book Text: ACP Alpha Container Pictures ist ein Corporate Design für eine Filmproduktionsfirma mit Sitz in Berlin. Das Logo verbindet die Kurzform ACP mit dem vollständigen Firmennamen. Es werden zwei Schriftarten verwendet: eine Schablonenschrift, wie sie auf Frachtcontainern zum Einsatz kommt, sowie eine technische Monospace-Schrift, die an Schreibmaschinenschrift erinnert. Das Logo führt zudem das Farbschema ein, das sich auf gedruckten Geschäftsdokumenten sowie auf der Website wiederfindet. Der Briefbogen misst 210 mal 297 Millimeter, die Visitenkarte 55 mal 85 Millimeter. Die responsive Website startet mit einem Videoinhalt im Vollbildformat.
Die Auszeichnung
Über den A' Design Award in Silber
ACP Alpha Container Pictures Corporate Identity ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von ACP Alpha Container Pictures Corporate Identity wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. ACP Alpha Container Pictures Corporate Identity ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.
Hinter dem Design
Pressemappe
Danksagungen, Teammitglieder und technische Details, bereitgestellt vom Designer.
- Einzigartige Eigenschaften
- This is a corporate design for a film production company based in Berlin. The Logo is a combination of the short form of the company name ACP and the complete name. I used two fonts, a stencil font which is often used on freight containers for shipping goods overseas plus a monospace typeface analogue to a typewriter but very technical. The Logo introduces also the color scheme of the corporate design which can be found in both, printed business documents and on the website
- Abmessungen & Verpackung
- The Letterhead is a classical DIN A4 Format, 210 mm x 297 mm, the business card has dimensions of 55 mm x 85 mm. The website is fully responsive and adapts to all common device sizes.
- Schlagwörter
- Corporate Design, Branding, Logo, Business card, Webdesign, Website
- Produktionstechnologie
- The Logo was designed in Adobe Illustrator, all print documents were layouted in Adobe InDesign. For the webdesign I tried Adobe XD for the first time to create a fully responsive design for the page. The website was later built in Drupal with SASS and jQuery.
- Designherausforderung
- The hardest part was to find a typographical solution for the company Logo. In my first drafts I focused on the full name and the shortened Form was more of an accessory accompanying it. Then my client came up wit the idea of an actual container font he really liked and I started playing around with it and this time wit the short form as the center element. I liked the international aspect to the container font since the company is producing contend all around the globe. After some tests I combined it to a monospace font and then we were there.
- Forschung
- After the Briefing, I started a research of german TV and film production companies online. Assuming the websites, branding and identities of these companies to be very creative and up to date, since they produce creative content for a medium with such a high coverage of different target groups like mass medium TV, I was proven to be wrong. Many pages are outdated style wise or also technically. Plus all of these companies produce video content and non of the pages I came across, actually displayed one on their page. This made me decide to open big with actual video content.
- Inspiration
- The focus during the whole design process was to create a unique corporate design that will work together with moving imagery. ACP has a strong focus on documentary films and coverages. We were aiming for a serious playfullness in a modern but also timeless way. The challenge was to find a way to transport these contrasting views into one design to resemble the brand. The research for the typography mix and color scheme were in the end influenced by the Container part of the companys name.
- Projektdauer
- The Project started in December 2015 in Berlin and is still ongoing, since the company is still growing an I am still in charge of new design tasks. We had two milestones with the release of the Logo and business papers in April 2016 and the launch of the website end of February in 2017.
- Betriebsablauf
- In terms of the website, I focused on showing as much video content as possible, since this is what the company produces. Due to my research results this makes a huge difference when it comes to the presentation of the company. It is always valuable to show the actual product. This is why the design uses elements like e.g. navigation, Social Media icons thrifty. The page focuses on video and of course features news of upcoming projects and broadcasts. But the entrance to the website features fullscreen video imagery that show how emotional and impressive the work of acp is. And that at first sight.
- Patente
- None
- Teammitglieder
- Full-Stack Web Development: Jannis Hell
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