The Mulong Whisky-Verpackung von Tiago Russo and Katia Martins

Das Design The Mulong Whisky-Verpackung von Tiago Russo and Katia Martins ist ein hoch angesehener Gewinner des sehr prestigeträchtigen 2024 A' Design Award in Gold in der Wettbewerbskategorie Verpackungsdesign.

GoldVerpackung· 2024

The Mulong Whisky-Verpackung

von Tiago Russo and Katia Martins

Auftraggeber: The Craft Irish Whiskey Co.

Gewinner des A' Design Award in Gold in der Kategorie Verpackung

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Das Design

Über The Mulong Whisky-Verpackung

Mulong ist ein Verpackungsdesign für einen Single Malt Irish Whiskey. Die Flasche und ihre Präsentationsbox sind vom chinesischen Jahr des Holzdrachen inspiriert. Mahagoni-Elemente verweisen auf die Fässer, in denen der Whiskey reifte, während metallische Verzierungen traditionellen chinesischen Mustern folgen. Der obere Teil der Flasche bildet die Form eines Tempels, und der Verschluss muss in einem festgelegten Muster gedreht werden, um geöffnet zu werden. Ein verborgener Schlüssel entriegelt die Box, in der Türen, verschiebbare Trennwände und zwei Schubladen die Gläser, Untersetzer und Accessoires aufbewahren. Das Design erzeugt eine langsame Enthüllung und ein schrittweises Entdecken.

Die Auszeichnung

Über den A' Design Award in Gold

The Mulong Whisky-Verpackung ist Gewinner des A' Design Award in Gold, einer überaus prestigeträchtigen Anerkennung für erstklassige, wunderbare und herausragende Designs. Gold-Gewinner sind äußerst innovative, visionäre und glamourös blendende Schöpfungen, die das Genie, die Weisheit und die Meisterschaft ihrer Designer widerspiegeln. Von The Mulong Whisky-Verpackung wird erwartet, dass es eine hochgepriesene, trendsetzende und monumentale Erfindung ist, die beispiellosen Mehrwert liefert. Dieses mit dem A' Design Award in Gold prämierte Design ist ein spektakuläres, respektiertes Projekt, das den Grenzen von Kunst, Wissenschaft, Design und Technologie in hohem Maße zugutekommt und sie voranbringt. The Mulong Whisky-Verpackung erzeugt intensive Gefühle des Verlangens, weckt Leidenschaft, ermutigt zur Kreativität und fasziniert uns.

Hinter dem Design

Pressemappe

Danksagungen, Teammitglieder und technische Details, bereitgestellt vom Designer.

Einzigartige Eigenschaften: An homage to the Year of the Dragon, and the Wood Dragon itself, The Mulong is a symbol of immersion, a journey of discovery, an elevation and tribute to Chinese culture, values and mythology. Capturing and bottling the symbolism and values of the Chinese Dragon, this journey starts with a vessel that embodies the details of this mythical creature, merging wood and metal detailing to generate a slow reveal, a sensorial experience in a moment to appreciate one of the finest whiskeys on earth.
Abmessungen & Verpackung: The closure is locked at the very top by a metallic mesh that hides away a red gemstone at the very top of the bottle. Once unlocked, it can be removed and placed as a plinth to serve and elevate the bottle itself. Inside, the doors reveal the coasters and two partitions, that can slide and merge into a single pattern, to allow for the removal of either the glasses or bottle. Underneath, hidden away with the metal trims, two drawers reveal the accessories for the ultimate whiskey experience.
Schlagwörter: Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, Dragon, Chinese
Produktionstechnologie: Wooden components were added to the bottle structure as a direct homage to the Wood Dragon and the casks used to create The Mulong whiskey. To balance them, metallic trims inspired by Chinese patterns reflect the temple structure at the top of the bottle, where a closure is inscribed with words of positive value, that have to be rotated into a certain pattern in order to unleash the closure itself. The box further extends this process, where hidden keys unlock the bottle holder and riser itself.
Designherausforderung: To pay a tribute, the ultimate homage, an incredible amount of dedication and immersion into Chinese culture, values and mythology is mandatory from the very first second of the design process. The Mulong aims to bring an elevation of the entire perception of The Year of The Dragon, associated with a whiskey and sensorial experience that truly brings an intimate, perfected moment to the users that have the opportunity to unleash the good fortune and powers of The Mulong.
Forschung: There is no Mulong without a deep dive into the Chinese zodiac and all the cultural values directly linked to the mythology and mysticism of each and every single element of the Year of the Dragon. The iconography, the symbolism, the meaning, the proverbs, and ultimately, the core values of the Wood Dragon, all present in The Mulong are the core basis to all the R&D and design process of this uniquely crafted experience: attention to detail is present on every single element of this experience.
Inspiration: Directly inspired and paying the utmost homage to the Chinese Year of the Dragon, The Mulong takes its core elements and features from Chinese culture and Design, where ancestral mahogany work merges with metallic patterns and secret partitions, creating a memorable discovery of every single detail within this whiskey. Being 2024 the year of the Wood Dragon, Mulong takes its direct approach and correlation to the wooden elements and symbolism present in the craftsmanship of the whiskey there.
Projektdauer: Idealised and studied for over a year, The Mulong was a discovery of traditional Chinese elements that could be integrated and crafted into the utmost contemporary design. Its core development duration has been directly related to the immersion and homage into all the meaningful assets of Chinese culture, in a respectful tribute that creates a parallelism into the dedication and craftsmanship poured into the creation of such a rare and unique whiskey inside.
Betriebsablauf: Once the key is extracted from the hidden partition within the dragon in the back of the experience box, that same key will start the unlocking of all of The Mulong's secrets. Opening the front doors through its traditional handle, the user can immerse upon the detail of this temple of meaningful, sensorial mythology. Sliding the partitions to remove the items, one must now unlock the upper lock to unleash the bottle and its sheer powerful presence, creating the ultimate experiential moment.
Teammitglieder: Tiago Russo
Katia Martins
Bildnachweise: The Craft Irish Whiskey Co.