AI Conversational Banking Mobile-Banking-Anwendung von Uxda

Das Design AI Conversational Banking Mobile-Banking-Anwendung von Uxda ist ein hoch angesehener Gewinner des sehr prestigeträchtigen 2023 A' Design Award in Gold in der Wettbewerbskategorie Mobildesign.

GoldMobil· 2023

AI Conversational Banking Mobile-Banking-Anwendung

von Uxda

Auftraggeber: Uxda

Gewinner des A' Design Award in Gold in der Kategorie Mobil

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Das Design

Über AI Conversational Banking Mobile-Banking-Anwendung

Bella ist eine Mobile-Banking-Anwendung, die auf einer dialogbasierten Benutzeroberfläche beruht. Bankdienstleistungen werden über Text-Chat und Sprachbefehle statt über Menüs und Schaltflächen bereitgestellt. Kundinnen und Kunden können Kontostände abfragen, Zahlungen tätigen, sparen, investieren, spenden und Finanzberatung anfordern, indem sie einfach eine kurze Anweisung eingeben oder aussprechen. Die Anwendung bestätigt jede Anfrage, bevor sie ausgeführt wird, und ein virtueller Assistent unterstützt damit verbundene Lifestyle-Aktionen. Das Design zielt darauf ab, das Banking natürlicher, zugänglicher und komfortabler für den täglichen Gebrauch zu gestalten.

Die Auszeichnung

Über den A' Design Award in Gold

AI Conversational Banking Mobile-Banking-Anwendung ist Gewinner des A' Design Award in Gold, einer überaus prestigeträchtigen Anerkennung für erstklassige, wunderbare und herausragende Designs. Gold-Gewinner sind äußerst innovative, visionäre und glamourös blendende Schöpfungen, die das Genie, die Weisheit und die Meisterschaft ihrer Designer widerspiegeln. Von AI Conversational Banking Mobile-Banking-Anwendung wird erwartet, dass es eine hochgepriesene, trendsetzende und monumentale Erfindung ist, die beispiellosen Mehrwert liefert. Dieses mit dem A' Design Award in Gold prämierte Design ist ein spektakuläres, respektiertes Projekt, das den Grenzen von Kunst, Wissenschaft, Design und Technologie in hohem Maße zugutekommt und sie voranbringt. AI Conversational Banking Mobile-Banking-Anwendung erzeugt intensive Gefühle des Verlangens, weckt Leidenschaft, ermutigt zur Kreativität und fasziniert uns.

Hinter dem Design

Pressemappe

Danksagungen, Teammitglieder und technische Details, bereitgestellt vom Designer.

Einzigartige Eigenschaften: This conversational banking mobile app uses natural language interactions, such as text-based chat or voice commands, to deliver banking services. Services include checking account balances, making payments, and getting financial advice through a chatbot, and even a lifestyle virtual assistant. The goal of the conversational banking app is to make banking more convenient and accessible for customers by allowing them to interact in a way that feels more natural.
Abmessungen & Verpackung: When designing the user experience for this AI-powered financial product, our goal was to evoke feelings of futurism, curiosity and innovation. We wanted to create an emotional and philosophy-driven design that exudes sophistication and balance. To achieve a unique result, we drew inspiration from Bella's visionaries. They sought to infuse the product with the colors of a Los Angeles sunrise, the ambience of Florence's Duomo Cathedral and even the peacefulness of Japanese Zen gardens. By drawing inspiration from outside the banking world, together we were able to bring fresh perspectives to the digital product and create a truly unique user experience.
Schlagwörter: mobilebanking, chatgptbanking, bankingapp, aibankingapp, ux, cx
Produktionstechnologie: Users can quickly initiate banking transactions through the AI chatbot or Siri-like request by simply saying or typing in the needed action. The app processes the request, confirms with the user, and executes it. Service also provides innovative conversational ways for users to save, invest, donate, and perform other financial actions, such as automatically donating a portion of their travel expenses to green funds or purchasing a fraction of a company's stock every time they purchase at a specific retailer.
Designherausforderung: Mobile banking apps are typically built upon a series of menus and buttons, but the Bella team required something entirely different: full-range banking services through a conversational interface. But, unlike the usual chat services, they did not want messaging clouds, standard navigation or other familiar elements; they wanted something fundamentally different. They challenged the UXDA team to create a never-before-seen banking interface and full-range retail banking services. After the initial research, we understood that this was one of the first attempts to create full-featured, AI-powered conversational banking.
Forschung: Bella demonstrates the potential for using conversational banking AI and machine learning solutions to provide new types of banking enriched with personalized, contextual responses that establish an emotional bond with users. We tried to dive deeper into digital human behavior to find a new edge for the banking experience. This required courage and an innovative approach to combine cutting-edge technology with a design rooted in beauty, love and empathy. This is an example of how disruptive AI technologies, could be integrated into the banking experience with the help of customer-centered UX design.
Inspiration: AI-powered solutions could fuel new types of products in banking, more personalized and connected to users, but integrating innovative technologies often causes complications in terms of user experience. And here, the methods of financial UX design are very effective, as they help to imagine the unimaginable and create a digital solution, focusing on users' needs. Our client approached us with a mission to infuse love into finance through a conversational banking.
Projektdauer: Project started in November 2019 and finished in November 2020
Betriebsablauf: As the world becomes increasingly accustomed to interacting with AI-powered interfaces and chatbots, the bar for usability in products has been raised. The client team, dared to become the pioneers of conversational banking and wanted to make their product feel revolutionary in order to truly stand out. Bella’s founders aimed to design their app as the heart and soul of their brand, to fulfill their mission and bring a breath of fresh air to the industry. They set out to bridge the emotional gap and break down the barriers of traditional user experience models by treating users like family members.
Teammitglieder: Alex Kreger | UX Strategist
Linda Zaikovska-Daukste | UX Strategist
Inese Zepa | Lead UX Architect
Santa Paegle | UX Architect
Andrew Yeliseyev | Art Director
Dmitry Kustov | Lead UI Designer
Bildnachweise: UXDA LLC