Tokyu Garden City Visuelle Identität, Website von Fourdigit Vietnam Co., Ltd.

Das Design Tokyu Garden City Visuelle Identität, Website von Fourdigit Vietnam Co., Ltd. ist ein hoch angesehener Gewinner des sehr prestigeträchtigen 2022 A' Design Award in Silber in der Wettbewerbskategorie Webdesign.

SilberWeb· 2022

Tokyu Garden City Visuelle Identität, Website

von Fourdigit Vietnam Co., Ltd.

Auftraggeber: Becamex Tokyu Co., Ltd

Gewinner des A' Design Award in Silber in der Kategorie Web

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Das Design

Über Tokyu Garden City Visuelle Identität, Website

Tokyu Garden City ist die visuelle Identität und Website für ein Stadtentwicklungsprojekt in Binh Duong New City, Vietnam. Das Design basiert auf dem Stadtmotto „Always New“. Dünne Linien stehen für Neuheit, dicke Linien für Wachstum und verbinden so japanisches und vietnamesisches Design. Die Website präsentiert grundlegende Informationen und Artikel über die Stadt auf Vietnamesisch, Englisch und Japanisch. Sie wurde mit React und einem Headless-Content-Management-System umgesetzt, sodass Aktualisierungen einfach bleiben. Animationen und fixierte Menüs leiten die Nutzer von jeder Seite aus.

Die Auszeichnung

Über den A' Design Award in Silber

Tokyu Garden City Visuelle Identität, Website ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Tokyu Garden City Visuelle Identität, Website wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Tokyu Garden City Visuelle Identität, Website ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Hinter dem Design

Pressemappe

Danksagungen, Teammitglieder und technische Details, bereitgestellt vom Designer.

Einzigartige Eigenschaften: We designed the visual identity and website for Tokyu Garden City, an urban development project in Binh Duong New City, Vietnam. The concept was Always New. The website provides not only basic information but also a variety of articles that convey the attraction of the city. We designed the website as a place to create awareness and understanding of the city, to build relationships between residents and developers, and to spread the word from the residents to the world.
Abmessungen & Verpackung: The content pages such as News & Topics and Discover have Vietnamese, English, and Japanese versions, and there was concern that updates would become complicated. Therefore, it was developed using Headless CMS so that the webmaster can transmit information smoothly. By separating the front-end and back-end development and handling the access load separately, a beautiful design and ease of updating were achieved at the same time.
Schlagwörter: Minimal, Simple, Exciting, Rich, Bright, Fresh, Growth
Produktionstechnologie: We implemented animation direction and interaction for a fun, exciting, and novel design using the fast and lightweight G S A P (GreenSock Animation Platform).
The website was built component-based using React, with only relevant components being updated and rendered efficiently. The website was built with methods to achieve a stress-free and comfortable process when accessed by the user.
Designherausforderung: In the process of identifying and scrutinizing what is truly necessary in today's society, where so much information is available and diverse ways of working and living are accepted, we have come to believe that remaining the city whose attraction is not fade away even decades after is the value of a "constantly new and growing" city.
The two types of elements, thin lines (newness) and thick lines (growth), are intended to remain a symbol of urban design that bridges Japan and Vietnam.
Forschung: We ascertained the actual situation through a quantitative survey cooperating with the local government in the development of the Binh Duong New City over 10 years. We conducted interviews to grasp the vision of the management in business aspects, depth interviews with real estate sales agents to grasp the representative personas of residents, field observation to grasp the specific personas to understand their situation and how their behavior changes over time and location.
Inspiration: Most important was the city's theme, Always New. We sought ways to express in the V I and website that this city is a place where things are always changing and new things are being born. The client is a joint venture between Japan and Vietnam, and while respecting the Vietnamese culture, they are developing this city by incorporating the best of Japan. How to convey the fusion was also important. Research such as field observation and interviews was a key factor when considering the design.
Projektdauer: The project started in December 2020 with the concept and visual identity study. The website development project began in May 2021 and the website went live in March 2022.
Betriebsablauf: To grab the user's attention at the first view, we created a vivid flow of text and images at the beginning of the page. We designed interactions from both functional and emotional perspectives in order to prevent user misoperation, convey information in an impressive manner, and create a comfortable operation. The overall menu and links to language switching and the Facts page are fixedly placed so that one-click from any page takes users to where they want without stress.
Teammitglieder: - FOURDIGIT Inc.
Yasuhiro Nishimura
Taishi Yokoyama
Katsuya Ichikawa
Anh Ngo
Tien Nguyen
Takanori Hiraoka
Sou Watanabe
Wakana Murayama
Mizuki Maeda
Pham Vuong Uy
Naoya Kasai
Nguyen Cao Phung
Le Kim Quy
Vu Huy Hoang
Nguyen Hoang Son
Le Minh Tuan

- Partner
Luong Cong Anh Duc
Pham Xuan Phuoc
Sketch Co., Ltd
Noriaki Sugita (GRAFICA)
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