Seen Unternehmensidentität von Nima Emamverdi

Das Design Seen Unternehmensidentität von Nima Emamverdi ist ein hoch angesehener Gewinner des sehr prestigeträchtigen 2026 A' Design Award in Eisen in der Wettbewerbskategorie Grafikdesign.

EisenGrafik· 2026

Seen Unternehmensidentität

von Nima Emamverdi

Auftraggeber: Seen

Gewinner des A' Design Award in Eisen in der Kategorie Grafik

5,374

Verifizierter Preisträger

Auszeichnungsstatus für #137422 verifizieren

Website besuchen Beim A' Design Award ansehen Pressemitteilung Award-Badge

Farben

Das Design

Über Seen Unternehmensidentität

Das Logodesign verwendet den serifenbetonten Kleinbuchstaben „e“ als primären geometrischen Grundbaustein, um die Form von Brillen darzustellen. Durch das Spiegeln der Zeichen erzeugt das Design eine symmetrische Balance, die eine Rahmenstruktur nachahmt. Moderne Serifenelemente werden in funktionale Stege verwandelt, welche die kreisförmigen Motive verbinden, die sowohl das Auge als auch die Linse symbolisieren. Dieses minimalistische visuelle System ermöglicht anpassbare Abstände zwischen den Elementen und gewährleistet so eine hohe Lesbarkeit sowie Anpassungsfähigkeit über verschiedene Maßstäbe hinweg – von kleinen Produktgravuren bis hin zu großformatigen Displays.

Die Auszeichnung

Über den A' Design Award in Eisen

Seen Unternehmensidentität ist Gewinner des A' Design Award in Eisen, einer prestigeträchtigen Anerkennung für gute Designs, die die beruflichen und industriellen Anforderungen erfüllen, die an gut gestaltete Schöpfungen gestellt werden. Eisen-Gewinner zeigen großes Können, hohe Spezialisierung, fachkundiges Verständnis und die kreative Kapazität ihrer Schöpfer. Von Seen Unternehmensidentität wird erwartet, dass es eine hochgeschätzte, bewunderte und geliebte Schöpfung ist, die praktisch und innovativ ist. Dieses mit dem A' Design Award in Eisen prämierte Design integriert bewährte Branchenverfahren und weist kompetente technische Merkmale in Verbindung mit Know-how und Talent auf. Seen Unternehmensidentität wird für seine Gründlichkeit geschätzt und ist darauf ausgelegt, Verbesserungen der Lebensqualität zu liefern, die dazu beitragen, die Welt zu einem besseren Ort zu machen.

Hinter dem Design

Pressemappe

Danksagungen, Teammitglieder und technische Details, bereitgestellt vom Designer.

Einzigartige Eigenschaften: We designed the logo using the letter "E" as a symbol for the shape of glasses. Our goal was to show that you can make a big impact with ultimate simplicity. The strength of this design lies in the versatility we created with the logo's form. The interplay between the two "E"s, which inspired the logo's shape, also alludes to how these glasses will be worn by a diverse range of people.
Ultimately, the meaning is reflected in the form of the letters themselves.
Abmessungen & Verpackung: To the extent possible, the design adheres to precise ratios, approximating the golden ratio. The line weights and negative space have been carefully balanced to ensure legibility in small applications, such as a favicon or on the temple of glasses, while also maintaining its beauty and elegance at larger sizes.
Schlagwörter: logo design, visual identity, logotype, corporate identity
Produktionstechnologie: When sketching ideas for the logo, I wanted to represent the shape of a glasses frame in a simple way while maintaining the versatility to play with the letters.

I used a lowercase serif 'e' from a modern font to suggest the decorative elements of the frame. By extending the serif, I was able to create the bridge that connects the two lenses. I then mirrored the first 'e' to hint at the symmetry and balance of a pair of glasses.
Designherausforderung: A key research challenge was the public's perception of prescription glasses as a medical necessity versus sunglasses as a non-essential, decorative item. We found they often deprioritizes self-care, viewing it as an unnecessary expense.
To address this, our strategy involved 2 steps. 1st, we focused on cultural education and building trust through social media and advertising. 2nd, in our design, we simplified the form and visual language to make the concept more accessible and appealing.
Forschung: When conducting our research, I focused on a few key areas and was very meticulous. First, I looked at our audience's perception of eyewear and the initial shapes they associate with glasses. I also examined where glasses stand in the audience's mind as a form of clothing or personal accessory.

Additionally, we researched the manufacturing process of glasses and the structure of eyewear frames, as well as the psychological aspects of aesthetics from the audience's point of view.
Inspiration: Inspired by a young woman who founded a brand and the space she created to uplift women, I poured my heart into this project. In a country where women have limited clothing choices and are considered second-class citizens under Islamic law, the brand's founder seeks to instill a sense of self-worth and beauty in her community. Her effort to establish eyewear as a means of personal expression and empowerment for Iranians, especially women, was a powerful motivator for me to participate in this project with all my being.
Projektdauer: The process, from initial research into the target audience's concerns to finalizing the logo design, took about two and a half months to reach a definitive conclusion with the brand owner. We then conducted surveys with people in the target demographic for another month, which confirmed that the design successfully created a close and immediate connection with its audience.
Betriebsablauf: I designed the letter 'e' with a rounded form to represent the eyeball and the most basic shape of a glasses frame. When rotated, it mimics the movement of an eye or the field of vision. The serif-like decorative elements of the letters can be extended or shortened to fill gaps or cover a larger area. This line can also be curved, which would allow for interesting motion graphics in a logo animation to better connect with the audience.
Teammitglieder: Nima Emamverdi