Before the Midnight Hour Möbelillustrationen von Martin Reznik

Das Design Before the Midnight Hour Möbelillustrationen von Martin Reznik ist ein hoch angesehener Gewinner des sehr prestigeträchtigen 2022 A' Design Award in Gold in der Wettbewerbskategorie Grafikdesign.

GoldGrafik· 2022

Before the Midnight Hour Möbelillustrationen

von Martin Reznik

Auftraggeber: Martin Reznik Illustration

Gewinner des A' Design Award in Gold in der Kategorie Grafik

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Das Design

Über Before the Midnight Hour Möbelillustrationen

Eine Reihe von Schwarz-Weiß-Illustrationen im Auftrag von Marc Krusin, die seine bekanntesten Möbelentwürfe für Knoll und Desalto zeigen. Inspiriert von Comics und Noir-Kino, bricht das Projekt mit den Konventionen der Möbelillustration, indem es Erzählungen in die Szenen einbringt, übertriebene Perspektiven verwendet und eine stimmungsvolle Noir-Ästhetik anwendet. Das Fehlen menschlicher Anwesenheit und verstreuter Gegenstände verleihen der Geschichte ein mysteriöses und spannendes Element, während der Protagonist in einem überraschenden Ende enthüllt wird. Alle Bilder wurden digital in Adobe Photoshop mit dem Wacom Cintiq-Tablet gezeichnet.

Die Auszeichnung

Über den A' Design Award in Gold

Before the Midnight Hour Möbelillustrationen ist Gewinner des A' Design Award in Gold, einer überaus prestigeträchtigen Anerkennung für erstklassige, wunderbare und herausragende Designs. Gold-Gewinner sind äußerst innovative, visionäre und glamourös blendende Schöpfungen, die das Genie, die Weisheit und die Meisterschaft ihrer Designer widerspiegeln. Von Before the Midnight Hour Möbelillustrationen wird erwartet, dass es eine hochgepriesene, trendsetzende und monumentale Erfindung ist, die beispiellosen Mehrwert liefert. Dieses mit dem A' Design Award in Gold prämierte Design ist ein spektakuläres, respektiertes Projekt, das den Grenzen von Kunst, Wissenschaft, Design und Technologie in hohem Maße zugutekommt und sie voranbringt. Before the Midnight Hour Möbelillustrationen erzeugt intensive Gefühle des Verlangens, weckt Leidenschaft, ermutigt zur Kreativität und fasziniert uns.

Hinter dem Design

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Danksagungen, Teammitglieder und technische Details, bereitgestellt vom Designer.

Einzigartige Eigenschaften: Series of illustrations commissioned by furniture designer Marc Krusin for the promotional use on his website and across social media channels and featuring his most prominent furniture designs for Knoll and Desalto. The project brakes the conventions of furniture illustration by bringing a narrative to the scenes, use of exaggerated perspective and a film noir aesthetic. The lack of human presence and scattered objects add an element of mystery. The protagonist is revealed in a surprise ending.
Abmessungen & Verpackung: The illustrations are mainly used in a digital format online, but they were also designed with art print production in mind. Each square illustration is drawn on 500 x 500mm digital canvas.
The images were later combined into a large poster (500 x 700mm) and reproduced as a limited edition screen print.
Schlagwörter: illustration, furniture, noir, interior design, comics, digital art, black and white, drawing, architecture, graphic
Produktionstechnologie: Each illustration was drawn in pen and ink on paper and once approved by the client it was redrawn digitally. I used Adobe Illustrator to construct the furniture and interiors accurately and then Photoshop to apply textures, light and draw other elements using Wacom Cintiq tablet. The images were rendered using black only to recreate film noir aesthetic.
Designherausforderung: The client was against any human figures in the scenes, but I could not help but wonder about the smoker missing from the first image. I felt his appearance was important to the story. His silhouette is revealed in an extended version of the 4th illustration, but only as a scroll option on an Instagram post. The client thought this elegant solution added an element of surprise and closure to the story.
Each image needed different cropping options to accommodate various socials and screen formats.
Forschung: Since I have never illustrated furniture before I made few initial sketches based on an online research of the industry trends, but these came out quite dull and rigid. I was not happy with them at all. I decided to go a different way and focus on style and narrative instead. From then on the research involved my favourite films and comic books, noir genre in particular. I decided to recreate its moody atmosphere in my series. The style also justifies unconventional framing of the furniture.
Inspiration: Main inspiration for this project were comics and classic French noir cinema. The concept for the first illustration came from a reference photo I received from the client, which was a shot of a chair from behind and at a very low angle. It was very unusual and sparked loads of questions in my head. Being a fan of detective stories I decided to follow this approach in the layout of the image. The first image was crucial in setting the tone for the whole series.
Projektdauer: The series was posted on Instagram and LinkedIn starting February 2021 and these posts are still active. The hero banners on client's website run for about 8 months, nearly till the end of 2021.
Betriebsablauf: The project was initially published on Instagram. The illustrations were posted in regular time intervals. Main interaction with the story comes with the 4th and last illustration, where the viewer is encouraged to reveal the protagonist (the smoker) by using the scroll option on the Instagram post.
The unusual approach to furniture illustration in these series ensures the greater impact on the viewers arousing their curiosity about the products and the brand itself.
Bildnachweise: All illustrations: Martin Reznik, 2021