Zaku Inc. Corporate Identity von Nobuya Hayasaka

Das Design Zaku Inc. Corporate Identity von Nobuya Hayasaka ist ein hoch angesehener Gewinner des sehr prestigeträchtigen 2022 A' Design Award in Silber in der Wettbewerbskategorie Grafikdesign.

SilberGrafik· 2022

Zaku Inc. Corporate Identity

von Nobuya Hayasaka

Auftraggeber: Arica Design Inc

Gewinner des A' Design Award in Silber in der Kategorie Grafik

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Das Design

Über Zaku Inc. Corporate Identity

Dieses Symbol hat zwei Bedeutungen. Es handelt sich um den Firmennamen und den Firmenslogan. Es besteht aus einer Typografie japanischer Kanji-Zeichen, die im Firmennamen „Zaku“ lauten. Das Kanji enthält auch die Bedeutung von „erschaffen“. Die Silhouette von Goods Hand wird mit diesem Zeichen geformt, was „erschaffen“ bedeutet. Auf diese Weise wird der Slogan des Unternehmens „Creating Good“ in einer einzigen Marke zum Ausdruck gebracht. Das Symbolzeichen bringt das Engagement des Unternehmens zum Ausdruck, durch kreative Maßnahmen Gutes in der Welt zu schaffen.

Die Auszeichnung

Über den A' Design Award in Silber

Zaku Inc. Corporate Identity ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Zaku Inc. Corporate Identity wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Zaku Inc. Corporate Identity ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Hinter dem Design

Pressemappe

Danksagungen, Teammitglieder und technische Details, bereitgestellt vom Designer.

Einzigartige Eigenschaften: This symbol has two meanings. It is the company name and the company slogan.

It consists of the typography of Japanese kanji characters, which read "zaku" in the company name. The combination of "signature and seal" in the mark will make Japanese people who see this design recognize it as kanji.

The kanji also contains the meaning of "to create.
The silhouette of Good!'s hand is formed using this character, which means "to create. In this way, the company's slogan of "Creating Good" is expressed in a single mark.
Abmessungen & Verpackung: The brand design items for this project are listed below.
Logo Design: Symbol mark, Logotype, Motion Logo
Sign Design: Signage
Packaging Design: Document Case x 3
Print Design: Envelopes x 3, Promotion cards, Business cards x 3, Leaflets, Opening announcement flyer
Web Design:html5, CSS
Schlagwörter: Typography, Logos, Symbols, Corporate Identity, Logotypes
Produktionstechnologie: The typography incorporates elements of Japanese "Shodo," the art of writing with a brush using ink.

The designer discovered that when the kanji meaning "to create" is written on paper, the ink blurs and spreads out to form the silhouette of the hand of Good!

Shodo (Japanese calligraphy) is a culture that has been familiar to the Japanese people for a long time. With this Japanese touch, the design gives users a sense of trust and familiarity.
Designherausforderung: The difficult part was to achieve this with as few elements and as simple a design as possible, while still having multiple meanings. The designers were also careful to make sure that the letters were recognizable.
The touch of brush strokes and the inclusion of "signature and seal" made the design more recognizable and readable.
Forschung: In this design, the challenge was to give a single symbol multiple roles.
To make the company name read "Zaku".
To give it the meaning of "create".
To make it look like a silhouette of the hand of "Good!
By achieving these three goals, the client's company was able to express that it is a creative company and gain recognition in Japan and in the industry.
Inspiration: The designer decided to use the client's company slogan itself as the logo design.

This company has the slogan "Create good!
The symbol of the hand silhouette of "good!" is expressed in the typography of Japanese Kanji characters meaning "to create".
And since this kanji can be read as "zaku", it also represents the company name.
Projektdauer: It opened in Japan in March 2021.
Betriebsablauf: The simple yet strong symbol design served to publicize the client's company's opening within the industry and in Japan.
People who received the DM recognized the company's slogan and name, and the meaning and background of the logo design became a topic of conversation, facilitating communication.
The "Shodo" typography and the silhouette of the "Good!" hand are catchy and memorable, and this design contributed to the recognition of the company's existence and brand image.
Teammitglieder: Creative Director:Hitoshi Kobayashi
Art Director:Nobuya Hayasaka
Copywriter:Takuma Suzuki