Customized Farmland Mobile Anwendung von Xiaoshuai Jing and Huicong Hu

Das Design Customized Farmland Mobile Anwendung von Xiaoshuai Jing and Huicong Hu ist ein hoch angesehener Gewinner des sehr prestigeträchtigen 2021 A' Design Award in Silber in der Wettbewerbskategorie Mobildesign.

SilberMobil· 2021

Customized Farmland Mobile Anwendung

von Xiaoshuai Jing and Huicong Hu

Auftraggeber: Harbin Institute of Technology, Shenzhen

Gewinner des A' Design Award in Silber in der Kategorie Mobil

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Das Design

Über Customized Farmland Mobile Anwendung

Customized Farmland ist eine mobile Anwendung zur Online-Pacht von Ackerland. Die Anwendung verbindet städtische Nutzer mit ländlichen Flächen und Arbeitskräften in China. Sechs Module werden angeboten: Landverpachtung, Landwirtschaft, Landtourismus, 5G-Livestreaming, Online-Handel und Online-Spenden. Nutzer navigieren durch eine Karte, wählen nahegelegene Flächen aus und sehen, welche Feldfrüchte dort angebaut werden können. Ein Live-Video zeigt das Pflanzenwachstum in Echtzeit, und Besuche auf dem Hof lassen sich vor Ort buchen. Die geernteten Erzeugnisse können an andere Nutzer verkauft oder über die Plattform gespendet werden.

Die Auszeichnung

Über den A' Design Award in Silber

Customized Farmland Mobile Anwendung ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Customized Farmland Mobile Anwendung wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Customized Farmland Mobile Anwendung ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Hinter dem Design

Pressemappe

Danksagungen, Teammitglieder und technische Details, bereitgestellt vom Designer.

Einzigartige Eigenschaften: Customized Farmland is an online-to-offline farmland leasing platform aiming at integrating rural agriculture and human resources. It adopts a novel framework consisting of land leasing, agriculture, rural tourism, 5G broadcasting, online marketing, and online donation modules, which provides a new platform for the utilization of rural resources and new opportunities for urban residents to invest in agriculture.
Abmessungen & Verpackung: Designed for the iOS System
Schlagwörter: Interface, Interaction Design, Visual Communication, User Experience
Produktionstechnologie: At the beginning of the design, we conducted brainstorming, mind mapping, scene interviews, etc. In the realization part of the project, we used Photoshop, Illustrator and Adobe Experience Design.
Designherausforderung: The biggest challenge is how to impress users a better experience of this project. We should know that this project involves many partners, such as village committees, express service providers, charities, wide purchasers, mobile operators, etc., so it is difficult to balance the relationship between users and partners, hinders the provision of services for users. After formulating the design and operation strategy, it is necessary to practice and explore continuously and try and make mistakes repeatedly, so as to achieve a good user experience.
Forschung: Use User-Centered Design, extract relevant design requirements through Depth Interview with target users, and integrate detailed user interview worksheets about users’ concerns about food quality, factors affecting users’ growth, personal preferences, perceptions, living conditions, planning, design inspiration, etc. In the requirements analysis stage, the process model, work activity affinity graph, and hierarchical task lists were constructed, so that the process framework and task interaction model could be established as the basis of conceptual design. In addition, the user experience measurement method of heuristic evaluation was adopted, and the design was adjusted and optimized according to the evaluation results.
Inspiration: In China, the urban idle land accounts for a large proportion, and the loss of rural population is serious. Therefore, speeding up the construction of intelligent agriculture has been put on the agenda. Urban users have a strong demand for agricultural products as well as the rural tourism experience, so how to better meet these needs of urban users has become a new direction of rural e-commerce development.
Projektdauer: The project started in December 2019 and finished in September 2020 in Shenzhen.
Betriebsablauf: First, enter the Homepage, and click on each 2.5D building to enter each service module. In the Land for Rent module, users can lease three types of land, including farmland, poultry and fish ponds, and they can choose two different modes according to their own needs, namely Share Land for Rent and Land for Rent. By browsing the map, users are allowed to select the nearest land and natural village, and view the Land Details to obtain the types of agricultural products that can be planted on the land. In addition, users can not only view the growth status of plants in real-time through 5G Live Stream and make harvest plans of agricultural products in advance, but also click on Land Details for field visits, or book offline farm experience services. At the same time, users can use the Activities to discover and participate in interesting agricultural experience activities. For the harvested agricultural products, users can trade online agricultural products with other users through the Trading page. Last but not the least, they can publish pre-sales information in advance according to the growth status of products and sell them on the platform. Besides, users are able to donate their harvested agricultural products online through Giving to make contributions to the society.
Teammitglieder: Xiaoshuai Jing
Huicong Hu
Bildnachweise: Images by Xiaoshuai Jing, Huicong Hu, 2021