Atelier Intimo Flagship Ladengeschäft von O and O Studio Ltd

Das Design Atelier Intimo Flagship Ladengeschäft von O and O Studio Ltd ist ein hoch angesehener Gewinner des sehr prestigeträchtigen 2021 A' Design Award in Silber in der Wettbewerbskategorie Innenraumdesign.

SilberInnenraum· 2021

Atelier Intimo Flagship Ladengeschäft

von O and O Studio Ltd

Auftraggeber: O&O Studio

Gewinner des A' Design Award in Silber in der Kategorie Innenraum

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Das Design

Über Atelier Intimo Flagship Ladengeschäft

Unsere Welt wurde im Jahr 2020 von einem beispiellosen Virus heimgesucht. Das von O and O Studio entworfene erste Flaggschiff von Atelier Intimo ist vom Konzept der Wiedergeburt der verbrannten Erde inspiriert und impliziert die Integration der Heilkraft der Natur, die der Menschheit neue Hoffnung gibt. Während ein dramatischer Raum geschaffen wird, der es den Besuchern ermöglicht, sich in dieser Zeit und diesem Raum Momente vorzustellen und zu fantasieren, wird auch eine Reihe von Kunstinstallationen geschaffen, um die wahren Eigenschaften der Marke vollständig zu demonstrieren. Das Flagship ist keine gewöhnliche Verkaufsfläche, es ist die Bühne des Atelier Intimo.

Die Auszeichnung

Über den A' Design Award in Silber

Atelier Intimo Flagship Ladengeschäft ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Atelier Intimo Flagship Ladengeschäft wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Atelier Intimo Flagship Ladengeschäft ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Hinter dem Design

Pressemappe

Danksagungen, Teammitglieder und technische Details, bereitgestellt vom Designer.

Einzigartige Eigenschaften: Atelier Intimo Flagship is not a typical retail store but a performing stage for the brand. Right at the entrance to begin with, the custom made shopfront material inspired by the Rebirth of the Scorched Earth concept has given the visitors a hint by this gold platted Khaki stainless steel covering. Integrated with large area of clear glazing, visitors can immediately see through to the inside, sensing the stimulation to step in and experience oneself.
Abmessungen & Verpackung: The floor area is a total of approximately 180sqm, with height of 3.5m and 3m for the ground and first floor respectively. In order to maximise the clear height and allow flexibility for future usage, O&O Studio applied a black painted exposed ceiling. This is also important as the visitors can put their focus at the products, the art installations which are also designed by O&O Studio, as well as the side walls retail display.
Schlagwörter: Rebirth, scorched earth, flagship, retail design, installations, mannequins, lingerie
Produktionstechnologie: In addition to the overall interior space, O&O Studio also specifically created a series of four 3D printed installation artwork that aim to elaborate the Client ethos and the flagship concept. These 4 installations make use of different mannequin parts, standing full height, sitting, legs and hands, combining with blossoming flower petals and rotating flying wings.
Designherausforderung: O&O Studio sees this a fascinating challenge and opportunity creating Atelier Intimo first ever flagship, serving as their springboard for further achievement. The success on how the dramatic and theatrical space has integrated and harmonized with the brand and products also sealed the strong belief of O&O Studio philosophy with the project bringing in a new and distinctive portrait for the Client but also additional design and commercial value to the Client business.
Forschung: The flagship houses a research project named 15plus1, with the Client invited 15 female customers and 1 female staff to have their breast shapes 3D scanned and 3D printed as half body mannequins that wear products of Atelier Intimo. 16 circular features each holding a semi body mannequin are placed along the wall spanning between ground and first floor. Each of them has the same depth but a rotating layering to subtly distinguish the mannequins while informing a consistent philosophy.
Inspiration: In 2020, our world was hit by natural disaster such as the Australian Bushfire crisis, and most heavily by the unprecedented Covid 19. Atelier Intimo Flagship, designed by O&O Studio, was inspired by the concept of Rebirth of the Scorched Earth, implying the making use and integration of healing power of nature that could give mankind new hope. O&O Studio also wants to craft a dramatic space that allowed visitors to spend a moment to imagine and fantasize in such time and space.
Projektdauer: The project started in February 2020 in Shanghai, PRC, and completed in May 2020.
Betriebsablauf: The existing stair changed from a L to an U shape configuration. Thus the back of house areas can be effectively grouped at the rear while maximizing retail zones at the front end. This also allows the VIP space on first floor to sit on an elevated platform enjoying the three theatrical windows. This space can be fully opened and used as new product launching events. With the help of a long curtain, the space will turn into a true private VIP space for lingerie trials and private parties.
Teammitglieder: Suzanne Li
Eric Chan
Katt Chung Yap
Bildnachweise: Image #1: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #2: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #3: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #4: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #5: Photographer Katt Chung Yap, Atelier Intimo Flagship, 2020
Video Credits: Atelier Intimo