Das Design Neon Nights Messeveranstalter-Bereich von Hong Kong Trade Development Council ist ein hoch angesehener Gewinner des sehr prestigeträchtigen 2021 A' Design Award in Silber in der Wettbewerbskategorie Eventdesign.
SilberEvent· 2021
Neon Nights Messeveranstalter-Bereich
von Hong Kong Trade Development Council
Auftraggeber: Hong Kong Trade Development Council
Gewinner des A' Design Award in Silber in der Kategorie Event
Verifizierter Preisträger
Auszeichnungsstatus für #106406 verifizierenDas Design
Über Neon Nights Messeveranstalter-Bereich
Neon Nights ist ein Eventdesign für eine Modemesse in Hongkong. Das Konzept verbindet aktuelle Modefarbtrends mit der Optik der nostalgischen Neon-Straßenschilder Hongkongs. Gestaltet wurden drei Bereiche. Eine Willkommensinstallation steht am Haupteingang des Veranstaltungsortes. Der Eingang der Ausstellungshalle wurde passend dazu gestaltet. In der Halle bietet ein 300 Quadratmeter großer multifunktionaler Raum Platz für Modenschauen, Seminare und informelle Treffen. Metallrahmen mit gestanzten Mustern, hinterleuchtete farbige Paneele und Schilder im Neon-Stil prägen das lebendige Erscheinungsbild.
Die Auszeichnung
Über den A' Design Award in Silber
Neon Nights Messeveranstalter-Bereich ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Neon Nights Messeveranstalter-Bereich wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Neon Nights Messeveranstalter-Bereich ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.
Hinter dem Design
Pressemappe
Danksagungen, Teammitglieder und technische Details, bereitgestellt vom Designer.
- Einzigartige Eigenschaften
- A thematic concept called Neon Nights was used to uplift the image of the 2019 HK Fashion Week from a sourcing fair into a marketing show. Three areas were provided, first a welcome installation at the venue main entrance, then the entry treatment of the exhibition hall. Lastly, inside of the hall a 300m2 multifunctional space dedicated for fashion shows, seminars and informal meetings activities to occurred was built.
- Abmessungen & Verpackung
- For the welcome installation (25m2 x 5m high) and main entry treatment, metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets were used as backdrops. Along with LED signages, digital stickers biodegradable carpet and dressed mannequins complete the set. For the multifunctional space (300m2 x 5m high), the same materials and finishes for the first 2 installations were used. The main stage backdrop contained a (2m x 3.5m) LED screen.
- Schlagwörter
- Trade Fair, Hong Kong, Neon Nights, Signboards, Installation, Fashion, Exhibition, HKTDC, Show
- Produktionstechnologie
- All 3 areas, the welcome installation, the hall main entry and multifunctional space were made with metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets. Neon signages made from LED light strip, digital stickers, biodegradable carpet and dressed mannequins complete the set. Inside the hall, a 300m2 multifunctional area, a 2.5m x 5m LED screen with 2 three-tiered wooden seating modules with fabric cushions were added.
- Designherausforderung
- The most challenging part was finding a design concept that could transform the perception of this annual fashion trade fair into a marketing show. After being inspired by the uniqueness of Hong Kong street signboards and vintage shop fronts, a core concept began to develop. With a low budget and short onsite move in period of 3 days, a simple, refreshing and effective approach was required to make the organiser’s area different from previous designs.
- Forschung
- Working with the latest fashion trends forecast company, we developed a new concept by depicting elements of Hong Kong famous night time neon signboards that are still visible in old parts of the city. A modernised version was created with the prescribed fashion industry forecast colours. With a limited budget, a simple and vibrant solution was offered to uplift the image of this trade fair. Henceforth, the design concept of Neon Nights came to life.
- Inspiration
- The Neon Nights concept was inspired by Hong Kong renowned neon signboards. A modernistic interpretation was used to uplift the fair’s image. Adding to this, the latest colours trends of the fashion industry had to be integrated into our design. Bespoke metal frames with die cut patterns reminiscent of vintage shop fronts of Hong Kong interlaced with opaque colored panels and faux neon signs was used to produce a cool and vibrant aesthetic effect.
- Projektdauer
- The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai Hong Kong and the event ran for 4 days starting from the 8th - 11th of July 2019.
- Betriebsablauf
- The flow was important, and both the welcome installation and entry treatment was created to visually heighten the visitors first impression of the Neon Night concept. Once inside the hall, the attendees can easily locate and recognise the central multi functional space as it carries through the concept theme. The design work was a transformative contribution in uplifting the overall image of this fashion trade fair.
- Patente
- Copyrights belong to Hong Kong Trade Development Council, 2019
- Teammitglieder
- Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Elite Wong - Bildnachweise
- Hong Kong Trade Development Council
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