Future Tribes Veranstaltungsraumgestaltung von Hong Kong Trade Development Council

Das Design Future Tribes Veranstaltungsraumgestaltung von Hong Kong Trade Development Council ist ein hoch angesehener Gewinner des sehr prestigeträchtigen 2021 A' Design Award in Bronze in der Wettbewerbskategorie Eventdesign.

BronzeEvent· 2021

Future Tribes Veranstaltungsraumgestaltung

von Hong Kong Trade Development Council

Auftraggeber: Hong Kong Trade Development Council

Gewinner des A' Design Award in Bronze in der Kategorie Event

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Das Design

Über Future Tribes Veranstaltungsraumgestaltung

Future Tribes ist eine Veranstaltungsraumgestaltung, die für Centrestage entwickelt wurde – eine viertägige Modeschau in Hongkong, auf der 240 Marken auf einer Fläche von 9.000 Quadratmetern präsentiert wurden. Der Entwurf umfasst die Eingangshalle, eine zentrale Ausstellungsfläche sowie einen Laufstegbereich. Die visuelle Sprache verbindet traditionelle kulturelle Symbole wie Runen, Hieroglyphen und Tätowierungen mit neuer Technologie. Zum Einsatz kommen holografische Ventilator-Displays, LED-Bildschirme und bewegliche dreieckige Leuchten. Sämtliche Elemente wurden außerhalb des Veranstaltungsortes vorgefertigt und vor Ort in drei Tagen montiert.

Die Auszeichnung

Über den A' Design Award in Bronze

Future Tribes Veranstaltungsraumgestaltung ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Future Tribes Veranstaltungsraumgestaltung wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Future Tribes Veranstaltungsraumgestaltung befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Hinter dem Design

Pressemappe

Danksagungen, Teammitglieder und technische Details, bereitgestellt vom Designer.

Einzigartige Eigenschaften: Centrestage was a 4-day fashion event held at the Hong Kong Convention and Exhibition Centre. With 240 contemporary fashion brands housed within a 9000m2 space, the event organizer wanted to create an eye-catching theme to elevate the show ambience and reflect its core mission of finding new fashion talent. Three areas were provided: the entrance concourse then inside the exhibition hall central display and catwalk area. Besides this task, the onsite set-up time was limited to only 3 days.
Abmessungen & Verpackung: The 1000m2 entrance concourse space had four 3m high x 2.5m wide freestanding holographic fan displays, colourful super graphics vinyl walls and carpets and a 5m (w) x 3m (h) LED screen completed the entry. Inside the hall, a 185m2 central display with suspended moving triangle shaped LEDs hovered above mannequins on wooden LED plinths. A 2m dia. wide x 4m high 3D LED display unit sits centrally on the 210m2 catwalk arena. The 4m high catwalk backdrop is finished with mirror on plywood backing.
Schlagwörter: Centrestage, Hong Kong, Fashion, Future Tribes, Exhibition, HKTDC, Organiser, Fair, Culture, Catwalk
Produktionstechnologie: Due to the tight 3-day set up, all the design formats were prefabricated off site and reassembled onsite. All the walls were made from reusable aluminium structural frames covered with stretched vinyl graphics, mesh, polycarbonate sheets and mirror finish. Audio and visual equipment, LED screens, mechanical moving technology with triangulated shaped lights, free standing holo fan and 3D holograph LEDs were hired. Biodegradable carpets and LED to mimic neon lights were also applied.
Designherausforderung: The challenging for the creative research was defining a design language to position a fresh contemporary feel for this show. By discovering and examining the roots of many different human cultures helped us to define a new look. For example, taking influence from Viking runes, ancient hieroglyphics, tattoos and mixing these to create a new design language and typography. Our purpose was to uplift and differentiate the image of Centrestage from other fashion trade shows in the region.
Forschung: The concept Future Tribes stems from the mission of Centrestage to discover the most contemporary fashion talents in Asia. Echoing the shows pioneering spirit, our team research envisaged a new future look by learning from the past. We researched into various cultural origins, symbolisms, runes, belief system and aesthetic details mixed with technology to create a new visual identity and reality for the show. Our design was aimed to create a radical and fearless future in fashion for a new generation.
Inspiration: The concept Future Tribe was inspired from Centrestage main mission to be a platform for discovering the latest upcoming fashion brands and talents in Asia under one roof. From this, a narrative was developed about future tribalism by mixing new and traditional cultural roots, symbolism, belief systems and new technology to create a radical and contemporary visual to uplift the event organiser’s space. These include the entry concourse, a central display and a catwalk space.
Projektdauer: The project duration was 3 months from initial briefing to onsite completion. It was launched on the 4th of September 2019 and ran for 4 days. Limited to only 3 days for the onsite set up. Centrestage was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong.
Betriebsablauf: The first impression of Future Tribes concept starts at the entry concourse with 4 holo fan display units emitting images of random typography and symbolisms. Leading pass a large LED screens and a series of 3m high graphic panels. Inside the hall central display, a suspended motorized triangulated LED shapes hovered above the central display. Followed by an open catwalk space with a 3D holograph LEDs display unit, emitting messages or pulsating titles of upcoming fashion shows.
Patente: Copyrights belong to Hong Kong Trade Development Council, 2019
Teammitglieder: Jason Cheung
Dury Chin
Eddie Chak
Stephen Wong
Wayne Wong
Phyllis Ng
Bildnachweise: Hong Kong Trade Development Council