Dengo 80g Schokoladentafel von Brazil & Murgel Design Studio

Das Design Dengo 80g Schokoladentafel von Brazil & Murgel Design Studio ist ein hoch angesehener Gewinner des sehr prestigeträchtigen 2020 A' Design Award in Gold in der Wettbewerbskategorie Kulinarisches Kunstdesign.

GoldKulinarische Kunst· 2020

Dengo 80g Schokoladentafel

von Brazil & Murgel Design Studio

Auftraggeber: Dengo Chocolates

Gewinner des A' Design Award in Gold in der Kategorie Kulinarische Kunst

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Das Design

Über Dengo 80g Schokoladentafel

Dengo 80g ist eine Schokoladentafel, die für Dengo Chocolates entwickelt wurde. Die skulpturale Form greift Elemente des Atlantischen Regenwaldes in Bahia, Brasilien, auf, wo der Kakao geerntet wird – etwa trockene Blätter, Blattwerk und Samen. Geschwungene Oberflächen verbinden zwei- und dreidimensionale Linien, sodass das polierte Finish das Licht über die ganze Tafel hinweg reflektiert. Die Tafel wird in Polycarbonatformen hergestellt, die auf CNC-gefrästen Aluminiumschablonen basieren und die feinen Linien und Kurven präzise wiedergeben. Die unterschiedliche Materialstärke sorgt beim Brechen der Tafel für einen knackigen Bruch.

Die Auszeichnung

Über den A' Design Award in Gold

Dengo 80g Schokoladentafel ist Gewinner des A' Design Award in Gold, einer überaus prestigeträchtigen Anerkennung für erstklassige, wunderbare und herausragende Designs. Gold-Gewinner sind äußerst innovative, visionäre und glamourös blendende Schöpfungen, die das Genie, die Weisheit und die Meisterschaft ihrer Designer widerspiegeln. Von Dengo 80g Schokoladentafel wird erwartet, dass es eine hochgepriesene, trendsetzende und monumentale Erfindung ist, die beispiellosen Mehrwert liefert. Dieses mit dem A' Design Award in Gold prämierte Design ist ein spektakuläres, respektiertes Projekt, das den Grenzen von Kunst, Wissenschaft, Design und Technologie in hohem Maße zugutekommt und sie voranbringt. Dengo 80g Schokoladentafel erzeugt intensive Gefühle des Verlangens, weckt Leidenschaft, ermutigt zur Kreativität und fasziniert uns.

Hinter dem Design

Pressemappe

Danksagungen, Teammitglieder und technische Details, bereitgestellt vom Designer.

Einzigartige Eigenschaften: Since a glossy chocolate tells a lot about its quality, the shape was designed in order to treat the light as something tangible. The light is explored on a surface that results from a combination of 3D and 2D lines, creating volumes and shapes that portray elements from the Atlantic Forest, where Dengo's cacao is harvested. The chocolate becomes a sculpture that represents seeds, fruits and leaves in an effort to inspire, create brand recognition and convey the brand's message to the consumer.
Abmessungen & Verpackung: 80g / Width 80mm x Depth 180m x Height 8 mm (aprox)
Schlagwörter: Cocoa, Chocolate, edible, Brazil & Murgel, organic, Brazilian Atlantic forest, cacao, Dengo, Brazil, Bahia
Produktionstechnologie: After the first creative steps, which included roughs and hand-carved wax modeling, it was developed the digital model to generate the moulding templates in CNC machined aluminum. This templates were used to manufacture polycarbonate chocolate moulds that guarantees high fidelity of the lines, curves and surfaces, as well as the high-polished finishing of the chocolate.
Designherausforderung: Dengo aims for real environmental and social impact through a short production chain, valuing the cocoa farmer's work. Besides, the brand has a spontaneous visual and verbal identity, with a very strong Brazilian identity and style. Therefore, it was essencial that the bar it self should tell the story about it's origin, as well as disrupting the monotony found in ordinary chocolate bars in order to reflect authenticity, spontaneity and the Brazilianness found in the brand's personality.
Forschung: The first of many layers of research is the origin of Dengo's cacao: the cabruca, a traditional cocoa agroforestry system, located in the heart of the Atlantic Forest in Bahia, Brazil. In cabruca, cacao trees are cultivated under tall native species that filter access to light, and promote an active cycle of organic matter, enriching the soil with water and nutrients. Interviews with cocoa farmers, images and visits to the Atlantic Forest were a rich complement for the creation of the concept.
Inspiration: The design represents elements found in the Atlantic Forest, the origin of Dengo's cacao, such as dry leaves on the ground, foliage of the tall trees that provide an interesting play of light and shadow, and a variety of seeds. The aesthetics is also influenced by Tarsila do Amaral and Lasar Segall, two of the leading Brazilian Modern Artists. Some key characteristics of their work guided to an expressive style, consistent with what had already been created for the brand in previous projects.
Projektdauer: The project took place in Sao Paulo, between May and October 2018.
Betriebsablauf: Dengo Chocolate Bar should be intensely perceived through all the senses. Firstly, the bar comes as a surprise after opening its wraps, presenting an unpredictable shape. The vision engages the perception of high quality chocolate by it's polished surface, as the shape communicates the cacao's origin. Secondly, the dynamic thickness allows a crisp snap, which means it is a well-tempered chocolate and provides a good biting experience that enhances the perception of the flavor as well.
Patente: n/a
Teammitglieder: Creative Director and Designer: Fabio Brazil
Creative Director and Designer: Henrique Murgel
Technical Developer: Alexandre Soong (Atom Studios)
Technical Developer: Hulk Giannelli (Atom Studios)
CEO and Co-Founder at Dengo: Estevan Sartoreli
Head of Operations at Dengo: Gustavo Raguzzani
Maintenance and Project Manager at Dengo: Jhonata Carvalho
Chocolatiere at Dengo: Luciana Lobo
Bildnachweise: Image #1: Rubens Kato
Image #2: Estudio Gastronomico
Image #3: Estudio Gastronomico
Image #4: Diego Cagnato
Image #5: Diego Cagnato