Bomapp Brandidentitetsdesign af Taiyoon Lee er en højt anset vinder af den meget prestigefyldte 2020 A' Design Award i Bronze i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
BronzeGrafik· 2020
Bomapp Brandidentitetsdesign
af Taiyoon Lee
Klient: Bomapp
Vinder af A' Design Award i Bronze i kategorien Grafik
Verificeret Prisvinder
Verificer Prisstatus for #99409Designet
Om Bomapp Brandidentitetsdesign
Bomapp er et brandidentitetsdesign skabt til en forsikringsteknologivirksomhed. Navnet Bomapp kombinerer boheom, det koreanske ord for forsikring, med ordet map. Symbolet, motivgrafikken og det samlede design formidler idéen om omfavnelse, hvilket styrker brandidentiteten. Logotypen indeholder bogstavet B, tegnet så det afspejler det gyldne snit. Den præcise geometri anvendes til at udtrykke tillid og professionalisme, som er kerneværdierne i forsikringsbranchen. Logoet fremstår i én farve, blå eller hvid, afhængigt af baggrunden.
Anerkendelsen
Om A' Design Award i Bronze
Bomapp Brandidentitetsdesign er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Bomapp Brandidentitetsdesign forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Bomapp Brandidentitetsdesign tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Bomapp brand name is a combination of “boheom(insurance in Korean language) and “map”.
Symbol, motif graphics, and overall design conveys the image of "embrace", further strengthening the brand's identity.
Bomapp’s logotype includes the letter “B”, which is meticulously designed to reflect golden ratio.
We used mathematically accurate design to convey the image of trust and professionalism, which are the core value of insurance industry. Also, the initial letter symbol “B” implicitly carries the brand’s essence. - Dimensioner & Emballage
- The logo was designed in a combination with the Bomapp symbol, while being deployed in a single color of blue or white depending on the background. The symbol is used independently, while delivering the brand's identity through the combination with objets. The dimension of the basic form logo with a symbol was set out to be 7mm, with a minimum resolution of 72 dpi.
- Tags
- Bomapp , insurance, finance, branding
- Produktionsteknologi
- Bomapp has been delivering its services including B2C, B2B, and other lines of businesses to its users through APP, PC-web, and offline media channels. We visualized Bomapp's new value and experience for users in order to provide consistent brand experience in terms of brand communication.
- Designudfordring
- Intuitive representation of brand design with three keywords; simple, friendly, and smart. Making complex process easier to understand, while mitigating consumers' negative perception against insurance by maintaining kind tone and manner. To disperse the new design internally, we made guidelines for marketing, PR, and partnership department respectively to help them deliver the new design with consistency.
- Forskning
- Starting from the goal of tackling information asymmetry and achieving information accessibility, Bomapp aims to offer a BX that embraces each user's everyday experience. To that end, we provide new value and experience by getting closer to customer's daily life, explore uncharted service territories to rebuild consumer trust on insurance, and become a digital insurance platform of the future.
- Inspiration
- Bomapp is an insurtech startup that aims to provide solutions for information asymmetry of insurance market, which is causing consumer distrust and inconvenience.
By using Bomapp, a mobile distribution platform for insurance policy, people can easily purchase and check policies.
Bomapp's Easy Claim makes claiming much easier by reducing the entire process by half.
As a new player in the world's 7th largest insurance market, the message of trust, smart, innovation, and understanding along with - Projektvarighed
- 10.01.2019 - 09.04.2020 / Seoul, Korea
- Driftsflow
- Bomapp logo implies the brand's design concept and core value.
The symbol conveys the idea of embracing everyday life. Combined with the brand name "Bomapp", the symbol conveys Bomapp's brand image by using combined logo as means of communication. - Teammedlemmer
- Creative Director: Taiyoon Lee, BX Designer: Juhee Kim, Kyunghee Kim, CEO : JoonWoo Ryu, Vice-president : Okkyun Kim
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