Gan Song Visuel Brandidentitet af Biwei Zhu er en højt anset vinder af den meget prestigefyldte 2020 A' Design Award i Bronze i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
BronzeGrafik· 2020
Gan Song Visuel Brandidentitet
af Biwei Zhu
Klient: Gan Song
Vinder af A' Design Award i Bronze i kategorien Grafik
Verificeret Prisvinder
Verificer Prisstatus for #98901Designet
Om Gan Song Visuel Brandidentitet
Gan Song er en visuel brandidentitet skabt til et specialitetsmærke fra Mayang-området i Kina. Designet er inspireret af det lokale landskab og Miao-kulturen. Fine linjer med varierende tykkelse former konturerne af bjergene og Jinjiang-floden. En smilende pige i Miao-dragt repræsenterer høst og håb. Identiteten er anvendt på brochurer, kort, kuverter, emballage og udendørs reklamer med folietryk, prægning, laserskæring og forgyldning. Alle mønstre er vektoriserede, så identiteten kan trykkes i enhver størrelse.
Anerkendelsen
Om A' Design Award i Bronze
Gan Song Visuel Brandidentitet er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Gan Song Visuel Brandidentitet forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Gan Song Visuel Brandidentitet tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- The visual image of Gansong brand is designed based on the cultural characteristics and image of Mayang area.The conception of Gansong brand culture originates from the scenery of Mayang area and the figure image of Miao girls. In Mayang, there is a river called Jinjiang River, with clear water and green mountains on both sides. The combination of mountains and water gives birth to the most wonderful landscape of nature. This soil and water is rich in selenium based mineral elements, which is not only beneficial to health, but also makes the long-term fruit fragrance along the Jinjiang River. Therefore, this river is also known as the mother river, and this area is also known as the hometown of longevity. The main vision of Gansong's brand image is to depict the mountain and river of Mayang with the original shape of Jinjiang River and the line arrangement, and to show the harvest and hope with the smiling image of a girl with Miao characteristics. We can better promote the sales of commercial mode and promote local national culture through specialty brands.
- Dimensioner & Emballage
- This visual image design is suitable for all sizes of printed products, such as cards, brochures, envelopes, packaging and advertisements, while accurately conveying the brand vision. All patterns are vectorized, and the colors have been calculated for an identical yield for diffirent print with the different variations.
- Tags
- GanSong, Brand, Visual Design, Graphic Design, Culture, Illustrator
- Produktionsteknologi
- The whole set of visual image is applied to brochures, cards, envelopes, packages, outdoor advertisements, etc. Foil and embossing printing, laser cutting, gilding and so on are used in the process.
- Designudfordring
- The main challenge is to design an accurate and reasonable visual image to reflect the core concept of local culture. The image of mountain and water seems simple, but in fact, it contains rich changes in lines. These textures are unified in the dark tone and have the effect of concave and convex through the processing of embossing printing. At the same time, the design of all these images is vectorization, which is convenient for processing and making in various situations.
- Forskning
- The difference between the created brand and other brands is that the product is packaged on the basis of regional culture as a visual creation, which makes the product more humanistic. We believe it is more suitable for the market.
- Inspiration
- Gansong brand is a specialty brand of Mayang. Its visual image design is inspired by the geomorphic characteristics and Miao culture of Mayang area in China. We use fine and varied lines to combine the ups and downs of mountains to capture the characteristics of selenium rich regions, and describe the local cultural spirit promoted by the image of Miao girls. "Gan song" literally means praising landscape and life.
- Projektvarighed
- The project started and finished in 2019 in Changsha City,China
- Driftsflow
- The visual image of Gansong brand is based on the regional culture of Mayang. This set of visual images has been applied to brochures, packaging, advertisements, card postcards, etc. Early concept is the focus of the project, because it is necessary to properly express the image of the region. We hope to promote the local culture through the design with human feelings, and to a certain extent, to promote the local commercial operation.
- Patenter
- Copyrights belong to Wilbur Studio/Gan Song, 2019.
- Teammedlemmer
- Design Director：Biwei Zhu
Executive director:Xiang Liu
Illustrator：Xiujuan Tan
Copywriter：Wei Liu
Support company：Han brand. - Billedkreditering
- Wilbur Studio
Sponsoreret
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