Heytea Lab Shenzhen OCT Harbor Retail interiørdesign af Uno Chan

Heytea Lab Shenzhen OCT Harbor Retail interiørdesign af Uno Chan er en højt anset vinder af den meget prestigefyldte 2020 A' Design Award i Guld i konkurrencekategorien Indretning og Udstillingsdesign.

GuldIndretning· 2020

Heytea Lab Shenzhen OCT Harbor Retail interiørdesign

af Uno Chan

Klient: TOMO Interior Design Firm

Vinder af A' Design Award i Guld i kategorien Indretning

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Designet

Om Heytea Lab Shenzhen OCT Harbor Retail interiørdesign

Heytea Lab Shenzhen OCT Harbor er et retail interiørdesign for en tebrands flagskibsbutik. Rummet dækker 1300 kvadratmeter og er opdelt i fem tematiske laboratorier. Det perifere laboratorium, isfremstillingslaboratoriet, dessertlaboratoriet og illustrationslaboratoriet er placeret på første etage, og te-nørd-laboratoriet er placeret på anden etage. En geometrisk trappe forbinder begge etager og danner interiørets visuelle centrum. Lysstriber og lysfilm er indlagt i loftet og metalgitrene. Aluminiumsskumplader på sidevæggene står i kontrast til satinbørstet metal.

Anerkendelsen

Om A' Design Award i Guld

Heytea Lab Shenzhen OCT Harbor Retail interiørdesign er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Heytea Lab Shenzhen OCT Harbor Retail interiørdesign forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Heytea Lab Shenzhen OCT Harbor Retail interiørdesign skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.

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Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: According to its market positioning and business strategies, Shenzhen Heytea Lab is designed as the first flagship store in the city. It is a successful practice based on the analysis of the current consumption habits and trends. By integrating commodity and experience with social function, this project is devoted to providing brand new consumption experience.
Dimensioner & Emballage: The project covers a total of 1300 square meters. The interior space is divided into five different laboratories: the peripheral lab, the ice-making lab, the dessert lab and the illustration lab on the first floor as well as the tea geek lab on the second floor.
Tags: Interior, Commercial, New Tea, Chain Store, Cool, Pure, Heytea, LED, Youthful Atmosphere
Produktionsteknologi: The strip lights and light films are inlaid in the ceiling and the metal grilles to highlight the simplicity and elegance of the space. And the aluminum foam sheet covering the side walls is in contrast with the delicate satin brushed metal. Sitting by the window, you can have a great view of the luxuriant green and feel relaxed and refreshed.
Designudfordring: The ceiling of the Tea Geek Lab is designed according to the pitched roof to form blocks of different textures, against which a moon-shaped art decoration was created. With the moon hanging against the "starry sky" on the LED screen, a beautiful picture is gradually unfolding before people.
Forskning: Today, in face of the new consumer groups and new consumerism, how can we help Heytea, a popular new tea brand, to convey its individuality and to demonstrate its business strategies in product innovation, experience innovation and business integration? Optimizing every possible consumption procedure and creating immersive and interactive consumer experience are the basic logic for DOME DESIGN in the design of Shenzhen Heytea Lab.
Inspiration: Facing the complex background and business environment, the designer is based on the insights of the consumption experiences that the brand will bring to the consumers. The design goes beyond the conventional reference system, deconstructs the consumers' demands and feelings, and extends the potential value of Heytea in the background. Finally, by planning and operating, designers have successfully created the space value and new experiences with unique creativity.
Projektvarighed: The project started in March 2019 in Shenzhen and finished in September 2019 in Shenzhen.
Driftsflow: The geometric staircase leads customers to different labs on the first and second floors, and it is also the visual center of space.
Patenter: Copyrights belong to Uno Chan, 2019.
Teammedlemmer: Uno Chan
Fei Xiao
Billedkreditering: Image #1: Photographer En Xiao, Tea Geek Lab, 2019.
Image #2: Photographer En Xiao, Tea Geek Lab 2, 2019.
Image #3: Photographer En Xiao, Tea Geek Lab 3, 2019.
Image #4: Photographer En Xiao, Peripheral Lab, 2019.
Image #5: Photographer En Xiao, Artistic Installation, 2019.