Yum Rob Restaurantinteriør af Zhidong Du er en højt anset vinder af den meget prestigefyldte 2020 A' Design Award i Sølv i konkurrencekategorien Indretning og Udstillingsdesign.
SølvIndretning· 2020
Yum Rob Restaurantinteriør
af Zhidong Du
Klient: MET Creative Brand
Vinder af A' Design Award i Sølv i kategorien Indretning
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Om Yum Rob Restaurantinteriør
Yum Rob er en tematiseret smart restaurant i Hengshui City. Interiøret dækker 450 kvadratmeter og følger en moderne og enkel stil. Indgangen anvender en cirkelbue hentet fra brandets robotbillede, indrammet af spejlpoleret rustfrit stål. Spejloverflader på tre sider af den indre korridor skaber en fordybende passage. Farvede lysstriber og optiske fiberlys i loftet former den visuelle atmosfære. Venteområdet har trinformede sæder, der guider bevægelsen og rummer flere gæster. En panoramaprojektion fuldender spisemiljøet.
Anerkendelsen
Om A' Design Award i Sølv
Yum Rob Restaurantinteriør er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Yum Rob Restaurantinteriør forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Yum Rob Restaurantinteriør er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Yum Rob is the first future concept theme smart restaurant in Hengshui City. The designer adopts modern, simple and fashionable design style, through digital hardware, personalized products and humanized service, and in the way of technology and food, to bring immersive dining experience to customers.
- Dimensioner & Emballage
- The project covers a total of 450 square meters. The three sides of the inner extension channel adopt mirror surface to create "immersive" punch memory point and increase brand perception. It enables customers to take into account all kinds of experience in comings and goings.
- Tags
- Interior, Future, Smart Restaurant, Modern, Fashion, Immersive,
- Produktionsteknologi
- The entrance extracts the circular arc element from the robot image of the brand, combining with the mirror stainless steel material surrounding, bringing people a sense of mystery and unknown. The use of color light-emitting strip creates a sweet and joyful visual feeling, while presenting a sense of ritual and illusion of the scene.
- Designudfordring
- The top of the box uses optical fiber lights to enhance the visual atmosphere of the space. The panoramic 360-degree stereoscopic projection with a strong sense of the future creates an "immersive" dining environment through acousto-optic technology, presenting diverse and dramatic visual effects for customers.
- Forskning
- As more and more consumers are used to meet their various needs for catering through online channels, the current catering management system is not limited to cash register, but also a connector between restaurant, platform and guests. The new technology and experience will become the focus of the next development of the catering industry.
The cartoon IP image of VIVI can not only attract people's attention as a selling point, but also form its own visual symbols to increase brand recognition. - Inspiration
- The core of this case is to transform the abstract brand concept into a perceptible and communicable space language, and increase the benefits for business operation. Therefore, in front of the door design, the designer uses a very architectural image to show "taste" and "future" in different directions. The bold and bright color layout make the restaurant become beautiful and striking in this street.
- Projektvarighed
- The project started in February 2019 in Hengshui and finished in March 2019 in Hengshui.
- Driftsflow
- The waiting area is equipped with stepped seats, reasonably planning the customers' moving line, which can accommodate more people to wait for meals. Meanwhile, it subtly changes the atmosphere of the whole space, creating a cinema like audio-visual enjoyment. Semi matte paint is used on the walls around to enhance the depth of the space. The logo is embedded with the LED display screen, which brings rich spatial emotions by changing different expression forms.
- Patenter
- Copyrights belong to Zhidong Du, 2019.
- Teammedlemmer
- Zhidong Du
Ailing Xu - Billedkreditering
- Image #1: Photographer Ming Chen, Entrance, 2019.
Image #2: Photographer Ming Chen, Waiting Area, 2019.
Image #3: Photographer Ming Chen, Dining Area, 2019.
Image #4: Photographer Ming Chen, Stairs, 2019.
Image #5: Photographer Ming Chen, Box, 2019.
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