Logothetis Fødevareemballage af Antonia Skaraki er en højt anset vinder af den meget prestigefyldte 2021 A' Design Award i Guld i konkurrencekategorien Emballagedesign.
GuldEmballage· 2021
Logothetis Fødevareemballage
Klient: Logothetis
Vinder af A' Design Award i Guld i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #94668Designet
Om Logothetis Fødevareemballage
Moder Natur, den evige inspiration, fører til et ekstraordinært design for en traditionel fremgangsmåde. Logothetis Farm i Zakynthos, Grækenland, lader værdierne og betydningen af den legendariske græske arv træde frem på en dynamisk måde. Farm to table-oplevelsen møder magien i design, storytelling og branding. Med en klassisk og ren identitet og et legende twist til nutidens publikum giver emballagen en varm aura, der byder alle forbrugere velkommen.
Anerkendelsen
Om A' Design Award i Guld
Logothetis Fødevareemballage er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Logothetis Fødevareemballage forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Logothetis Fødevareemballage skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- A contemporary design for a traditional way of doing. Mother Nature unfolds some of her secrets, and the brand, Logothetis Farm in Zakynthos, Greece, offers her unique gifts to all. The farm to table experience met the magic of design and storytelling. That is how a classic and clean identity with a playful twist was created. Cute illustrations and soft pastel colours make this series easily recognizable and memorable. The packaging gives a warm, joyful aura.
- Dimensioner & Emballage
- It goes without saying that the creative approach was designed to minimize processing in packaging and to facilitate recycling. All materials were uniquely sourced and meticulously chosen to enhance the experience and narrative of the stories of the products.
- Tags
- Logothetis, Organic, Bio, Packaging, Design, Storytelling, Farm, Greece, Zante, Zakynthos
- Produktionsteknologi
- Glass jars, paper boxes and metal tins.
- Designudfordring
- The most difficult creative challenge was to link all meanings in one graphic concept. At the same time, a way to share the values and importance of Zakynthos heritage, while giving the design a modern twist, had to be found.
- Forskning
- An extensive research was carried out for the task of creating brand concepts and the subsequent refinement of the final design version. In addition, a thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to agree on a direction and a design concept.
- Inspiration
- Do you know Mother Nature? She is to whom the care of the earth has been given. Enchanted by the stories and myths about Mother Nature, and inspired by the spontaneity of real life moments, the creatives behind this project worked towards the creation of a brand for people with a true zest for life.
After all, the term Mother Nature was first coined here, in Greece. Ancient Greeks were the first to imagine nature personified as a young woman who represents the eternal source of creation. - Projektvarighed
- The project began and finished in 2019 in Athens, Greece.
- Driftsflow
- The attention to detail in design and storytelling reflected the character of the products, revealing the hard work invested in each one of them, and the consumers appreciated the final packaging.
- Teammedlemmer
- Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Evri Makridis, Valia Alousi
Copywriter: Sotiria Theodorou - Billedkreditering
- A.S. Advertising, 2019
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