Sincha-Man Corporate Identity af Donggyun Kang er en højt anset vinder af den meget prestigefyldte 2020 A' Design Award i Bronze i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
BronzeGrafik· 2020
Sincha-Man Corporate Identity
Klient: Sinchaman
Vinder af A' Design Award i Bronze i kategorien Grafik
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Om Sincha-Man Corporate Identity
Sincha-Man er et corporate identity-program skabt til en lille biludlejnings- og leasingvirksomhed. Identiteten er bygget op omkring en heltekarakter, fordi helte i vid udstrækning genkendes på deres symboler. Illustrationer, ikoner, symboler og typografi tegnet i kølige blå streger udtrykker ærlighed, tillid og hastighed. Et motiv, der antyder en heltehalo, understøtter temaet. De samme elementer anvendes konsekvent på tværs af online og offline medier. Identiteten har til formål at give det nye brand stærk genkendelighed og et positivt indtryk i et overfyldt marked.
Anerkendelsen
Om A' Design Award i Bronze
Sincha-Man Corporate Identity er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Sincha-Man Corporate Identity forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Sincha-Man Corporate Identity tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Sinchaman is a small-scale brand that provides a car-lease&rental service started from a one-man business. In the situations of the saturated market, preoccupancy of large companies and the importance of economy of scale, we judged that implanting strong recognition and favorable impression to customers are important to enter the market and establish itself successfully as a new brand. Building only one strong brand image from brand naming to identity was demanded to establish that.
- Dimensioner & Emballage
- Design elements are consistently communicated via a variety of contact media, both online and offline, that is perceived as a unique brand experience that only the 'Sinchaman' can offer.
- Tags
- Sinchaman, CI, BI, Corporate Identity, Brand Identity
- Produktionsteknologi
- Illustrations that symbolize honesty, trust, and power of quickness, motifs that symbolize hero's halo effect, cool blue line colors, icons, symbols, and typography intuitively convey the pride and mindset of the 'Sinchaman' for the rental &lease service he wants to offer his customers.
- Designudfordring
- The brand Sinchaman understands difficulties customers suffer and the situation of the market,
and it deduces tone and manner that leads the brand to resolve them. - Forskning
- We need to convey the strong image to enter the competitive market.
Through the hero based on the brand core values, we set a strategy of personifying the brand image to step close to customers friendly and leave a strong impression. - Inspiration
- Lots of heroes have their own symbols, and people recognize them by their symbols. Sinchaman also enables people to recognize Sinchaman by the symbol.
- Projektvarighed
- The project started in December 2018 and finished in March 2019 in Republic of Korea.
- Driftsflow
- Sinchaman is a car rental service brand that works with the right mind-set in the competitive and complex market of car rental service. provides guides which are kind as bright light to customers who have difficulty from a complicated procedure of car rental service, and thinks honest quotation and sincere movement is the fastest way of service for customers. wishes to be remembered for a long time as a brand that gives strong faith in the confusing market with information overload.
- Teammedlemmer
- Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim
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