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The Passion of the Card Leadlight Series Self Promotion af Rebecca Burt

The Passion of the Card Leadlight Series Self Promotion af Rebecca Burt er en højt anset vinder af den meget prestigefyldte 2020 A' Design Award i Bronze i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.


BronzeGrafik· 2020

The Passion of the Card Leadlight Series Self Promotion

af Rebecca Burt

Klient: Flexicon

Vinder af A' Design Award i Bronze i kategorien Grafik

12,558

Verificeret Prisvinder

Verificer Prisstatus for #90602

Farver

Designet

Om The Passion of the Card Leadlight Series Self Promotion

Måltglasvinduer er smukke, når de er oplyst af solen og også en unik måde at fremvise denne design- og udskrivningsproces. Disse visitkort er praktisk talt håndlavede. Silkeskærm trykt på en klar plastmasse og tørredes derefter en farve ad gangen. Klare områder behandles som en farve, der låser lagerets fulde designpotentiale. En perlescent forsegling og UV-overgloss fuldender processen og skaber sofistikerede effekter. Designet kommer virkelig til live, når kortene holdes op til et vindue.

Anerkendelsen

Om A' Design Award i Bronze

The Passion of the Card Leadlight Series Self Promotion er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. The Passion of the Card Leadlight Series Self Promotion forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. The Passion of the Card Leadlight Series Self Promotion tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber
These business cards are silk screen printed on a clear plastic stock, then dried one colour at a time. They are virtually hand made. Utilising a process called Opaque Barrier Technique, clear is treated as a colour to create a myriad of effects. A pearlescent seal and UV overgloss were added to complete the design. The design really comes to life when the cards are held up to a window, just as a stained glass window comes to life with the light shining through.
Dimensioner & Emballage
Stock is clear PVC plastic. Width 55mm x Height 90mm.
Tags
Brand Identity, Business Card, Screenprinting, Graphic Design
Produktionsteknologi
Clear effects were designed into the PVC plastic unlocking the full design potential of the clear base stock. Artwork was formatted using a unique and highly-skilled process that ensures accurate registering of colours, positioning and the sequence of ink layers before film is output. Cards are silk screen printed and dried in racks with each colour pass, embellished with a pearl seal, UV overgloss and then die cut.
Designudfordring
The most challenging part of this design activity is the production of the cards. Preparation of the artwork files for film output has to be 100% accurate. The screen printing can be challenging as each colour is printed and dried on a rack before the next colour can be added.
Forskning
I researched images as they would be telling the story and evoking emotion. The objective was to capture the feeling of the awe and wonderment you feel when observing stained glass windows backlit by the sun. Although there is no religious message or meaning behind the project, I was looking for strong imagery that would not only showcase our passion for the design and print process, but would invoke a feeling of quiet contemplation, as if the observer was in a cathedral, appreciating the craftsmanship and remembering a loved one.
Inspiration
The purpose behind this project The Passion of the Card Leadlight Series, was to illustrate the design capabilities for premium plastic business cards. Evan Reiman was an Entrepreneur and Screen Printer by trade and was taught these printing skills by his Father who was an influential figure in his life, but who had passed away. His Father was one of the last people in New Zealand to complete an apprenticeship for making stained glass windows, so the inspiration for these cards was to honour his memory by creating a special series of cards we felt passionate about.
Projektvarighed
Project took 6 weeks from design to production completion. Designed and printed in Auckland, New Zealand.
Driftsflow
Designing on a clear substrate means transparent or opaque colours can interact from side A to side B, creating sophisticated effects that traditional paper cards cannot deliver. The substrate will outlast a paper card and have less wear and tear.
Teammedlemmer
Evan Reiman.
Billedkreditering
Image #1: Photographer Aaron Lang, Product Photography
Image #2: Photographer Aaron Lang, Product Photography
Image #3: Photographer Aaron Lang, Product Photography
Image #4: Photographer Aaron Lang, Product Photography
Image #5: Photographer Aaron Lang, Product Photography

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Godt Design Fortjener Stor Anerkendelse

A' Design Award er en international, jurybedømt udmærkelse for godt design. Deltag i A' Design Award for at få mulighed for meritokratisk anerkendelse, opnå berømmelse, prestige og omtale af dit arbejde. Nominer dit arbejde til A' Design Award og konkurrér om den eftertragtede A' Design Prize.

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