Mi Band 3 Sportsarmbånd-emballage af Xiaomi er en højt anset vinder af den meget prestigefyldte 2020 A' Design Award i Sølv i konkurrencekategorien Emballagedesign.
SølvEmballage· 2020
Mi Band 3 Sportsarmbånd-emballage
af Xiaomi
Klient: Xiaomi
Vinder af A' Design Award i Sølv i kategorien Emballage
Verificeret Prisvinder
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Om Mi Band 3 Sportsarmbånd-emballage
Mi Band 3 er et emballagedesign til et sportsarmbånd. Emballagen bruger et simpelt taltegn 3 som det centrale visuelle element, omgivet af et mønster inspireret af en atletikbane. Mønstret strækker sig hen over hele æsken og formidler sportens bevægelse gennem enkle linjer. Æsken er stanset og foldet af papir og måler 108 millimeter i højden, 75 millimeter i længden og 32 millimeter i bredden. Forskellige farver markerer de forskellige versioner. Serien fastholder et ensartet design for at forblive synlig på detailhylderne.
Anerkendelsen
Om A' Design Award i Sølv
Mi Band 3 Sportsarmbånd-emballage er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Mi Band 3 Sportsarmbånd-emballage forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Mi Band 3 Sportsarmbånd-emballage er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The design task is to add some attractive elements to the packaging and make an outstanding look from the shelves. The whole series of packaging maintains a uniform design to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
- Dimensioner & Emballage
- dimension
height 108, Length 75, width 32mm - Tags
- Sport, band, electronic, packaging, colorful
- Produktionsteknologi
- material: Paper
Structure: paper die cut and fold to box. - Designudfordring
- For a low-profile product that targets the lower end of the sports headset market, the whole series of products maintains a uniform design with rich colors to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
- Forskning
- Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 22.22 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the designers' task to add some attractive elements to its packaging and make it outstanding from the shelves.
- Inspiration
- Mi Band 3 packaging emphasizes the youth and energy frequently associated with this group of users, so the packaging uses a simple figure of 3 as the visual point, surrounded by a pattern design that draws inspiration from the athletics track. This pattern extends over the entire package, conveying the dynamicity of sports using simple lines. The Mi Band 3 series features several versions in different colors.
- Projektvarighed
- The project stared in July 2018 in Beijing China, finished in May 2019 in Beijing China
- Driftsflow
- In China, the electronic sport product packaging has the same feelings, which are cold, distant, and serious. The design hopes to bring energetic, color, and warm feelings to the product. The packaging delivers that the low-profit products also could have the best design.
- Patenter
- Copyrights belong to Xiaomi Inc, 2019
- Teammedlemmer
- Design director: Lu Chen
Packaging designer: Jiangpeng Su
Packaging structure design: Zhizhuang Song - Billedkreditering
- Image #1:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
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