Xin You Ran Baijiu Spiritusemballage af Wen Liu and Rong Mei er en højt anset vinder af den meget prestigefyldte 2020 A' Design Award i Sølv i konkurrencekategorien Emballagedesign.
SølvEmballage· 2020
Xin You Ran Baijiu Spiritusemballage
Klient: Guizhou Province Xishui County XIAO HU TU XIAN WINE CO.,LTD
Vinder af A' Design Award i Sølv i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #89952Designet
Om Xin You Ran Baijiu Spiritusemballage
Xin You Ran Baijiu er et emballagedesign til en kinesisk spiritus lanceret i anledning af et dyrekredsår. Det centrale visuelle motiv kombinerer kinesisk kalligrafi med landskabsmaleri. Kalligrafiens dristige konturer forenes med maleriets rumlige dybde og fine detaljer, så de to kunstformer læses som ét billede. Temaet er Hai, grisens tegn i den kinesiske dyrekreds. Papir, keramik og træ anvendes sammen for at udtrykke kinesisk kulturel karakter. Æsken måler 180 mm i længden, 150 mm i bredden og 320 mm i højden.
Anerkendelsen
Om A' Design Award i Sølv
Xin You Ran Baijiu Spiritusemballage er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Xin You Ran Baijiu Spiritusemballage forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Xin You Ran Baijiu Spiritusemballage er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- This project is about a Chinese zodiac product. The main visual graphic is an artistic Chinese fusion design of calligraphy and landscape painting. Calligraphy is a unique art form. Landscape painting is a creative expression with its characteristics. These two-art form combined in the design with a different application of materials which are ceramic, wood, paper to express a Chinese characteristics packaging design. It enhances an aesthetic sense and uniqueness of the product.
- Dimensioner & Emballage
- The packaging box size is 180mm in length, 150mm in width, 320mm in height.
- Tags
- Zodiac, Calligraphy, Chinese painting, Pig, Culture
- Produktionsteknologi
- The materials of design are paper, ceramic and wood.
- Designudfordring
- The hardest challenge in the project is to mix two different artistic expressions in the design. The design needs to keep the advantages and features of those expressions. The design also needs to enhance the diversified and aesthetic effect of the image. It should be simultaneously restored the design at its production process. This is the biggest challenge to face.
- Forskning
- This project is about a Chinese zodiac product. Zodiac is a unique Chinese culture. The design applies the unique art form of Chinese calligraphy and landscape painting to expresses zodiac cultural. After researching a great amount of calligraphy font and landscape painting then we use these two forms of art. The design combines the advantages of these two-artistic form. The result of the design shows a good visual effect.
- Inspiration
- The theme of this project is about Chinese zodiac product. Pig is referred to as Hai in the Chinese zodiac. The design uses Chinese cultural and artistic elements to show a unique effect. The main visual image is a combination of Chinese calligraphy and landscape painting. The use of calligraphy and landscape painting produces cultural inheritance and design innovation. The use of different materials expresses Chinese cultural characteristics. It enhances the artistic sense and uniqueness of the product.
- Projektvarighed
- The project started in April 2018 in Shenzhen and finished in August 2019 in Shenzhen.
- Driftsflow
- The design applies a bold outline of calligraphy and artistic form of Chinese landscape painting on the design to express an artistic effect. We combine the spatial effect and the abundant detail of landscape painting with calligraphy to present the artistic pursuit in a visual form in the design. Thus these two creative forms are turning into one. After the product is on the market then it immediately becomes popular.
- Teammedlemmer
- Designer: Wen Liu
Designer: Rong Mei
Designer: Weijie Kang - Billedkreditering
- Image #1: Creator Wen Liu, Xin You Ran Baijiu, 2019.
Image #1: Creator Rong Mei, Xin You Ran Baijiu, 2019.
Image #1: Creator Weijie Kang, Xin You Ran Baijiu, 2019.
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