Ningxiahong Rock Painting Bronze Script Spiritusflaske af Sunkiss Design Team er en højt anset vinder af den meget prestigefyldte 2020 A' Design Award i Bronze i konkurrencekategorien Emballagedesign.
BronzeEmballage· 2020
Ningxiahong Rock Painting Bronze Script Spiritusflaske
Klient: The Ningxiahong Wolfberry Liquor
Vinder af A' Design Award i Bronze i kategorien Emballage
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Om Ningxiahong Rock Painting Bronze Script Spiritusflaske
Stenmalerier af Helan-bjergene er en repræsentant for den kinesiske kultur og den berømte kulturarv fra Ningxia, mens bronzeskriftet er fra bronzevarer. Derfor kombinerer Designer disse to repræsentative elementer som kernesymbolerne for kulturel identitet i flaskens pakkedesign og integrerer dette produkt med traditionel kinesisk kultur for at forbedre kulturelle identitet for avancerede forbrugere med dette produkt.
Anerkendelsen
Om A' Design Award i Bronze
Ningxiahong Rock Painting Bronze Script Spiritusflaske er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Ningxiahong Rock Painting Bronze Script Spiritusflaske forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Ningxiahong Rock Painting Bronze Script Spiritusflaske tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- In this upscale product of Ningxiahong, an exterior design of "round sky and square earth, and round outside and square inside" is used, the black main tone is used with red gold dots, and the "rock painting" that represents the origin of East Asian civilization, and the "bronze script" that represents status and class are used as the cultural elements (corresponding to different alcohol concentrations), providing this product with a rich cultural value.
- Dimensioner & Emballage
- Bottle volume 750ml,high 270mm,the widest diameter 105mm
- Tags
- Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, rock painting
- Produktionsteknologi
- The packing material is porcelain with a matte finish; the rock painting and bronze script elements are made concave-convex, and the logo is subject to gold stamping and decaling.
- Designudfordring
- Our purpose is to solve the brand aging problem, change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image. The challenge of our package design is to find unique cultural elements that resonate spiritually with the audience.
- Forskning
- The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we began to search for cultural elements expressing the uniqueness of Ningxiahong, and combine them with products to create a new brand identity.
- Inspiration
- The best thing often comes from the very origin!For this product,"rock paintings of the Helan Mountains"implying the "original civilization of mankind" and the "bronze script" on etiquette-representing bronze ware are selected as the core symbols of cultural identity, so this product has a noble soul,and a "spiritual value" brought by profound historical implications.
- Projektvarighed
- This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
- Driftsflow
- Rock paintings of the Helan Mountains are a representative of Chinese culture and famous cultural heritage of Ningxia, while the bronze script is from etiquette-representing bronze ware. Therefore, we combine these two representative elements as the core symbols of cultural identity, and integrate this product with traditional Chinese culture to improve the cultural identity of high-end consumers with this product.
- Teammedlemmer
- Design Leader: Zhou Hong; Design Director: Wu Changzhi
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