Macau Light Festival 2018 TVC TV-reklame af Puzzle Lai Meng Tak er en højt anset vinder af den meget prestigefyldte 2020 A' Design Award i Sølv i konkurrencekategorien Film, Video og Animationsdesign.
SølvFilm· 2020
Macau Light Festival 2018 TVC TV-reklame
Klient: Mirage Visuals
Vinder af A' Design Award i Sølv i kategorien Film
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Om Macau Light Festival 2018 TVC TV-reklame
Macau Light Festival 2018 TVC er en tv-reklame skabt til at promovere en bylysfestival. Reklamen præsenterer festivalen som en tidstunnel. Et førstepersonsperspektiv guider seeren gennem lysinstallationer, tredimensionel projection mapping og interaktive spil. Lokale elementer inden for gastronomi, arkitektur, kultur og kreativitet vises som installationskunst i animationen. Alle optagelser blev planlagt i et storyboard og testet som en demo-bevægelse i tredimensionel software før filmningen. Live action-optagelser, visuelle effekter og motion graphics kombineres.
Anerkendelsen
Om A' Design Award i Sølv
Macau Light Festival 2018 TVC TV-reklame er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Macau Light Festival 2018 TVC TV-reklame forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Macau Light Festival 2018 TVC TV-reklame er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Revolving around the concept of time, the Festival will weave up local elements of gastronomy, humanity, architecture, culture, creativity and other realms. The event will not only manifest the city’s East-meets-West cultures, but also portray nostalgic stories and childhood memories of Macao people, leading spectators onto a glittery journey across time and space in Macao.
- Dimensioner & Emballage
- HD 1920X1080 Video
- Tags
- TV commercial, Live shooting, VFX, Motion graphics, 3d animation
- Produktionsteknologi
- In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival. - Designudfordring
- The concept of turning the entire Light Festival into a "time tunnel" was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
- Forskning
- In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival together, after repeated reflections, finally decided to use the time tunnel as the theme of the whole advertisement. We try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
- Inspiration
- In this TV Commercial, the Macau Light Festival is transformed into the concept of "time tunnel". Through the first person vision, various lighting installation, 3D mapping, interactive games, etc., to explore the light and shadow devices in different places of the Macau Light Festival , to the audience Showcase the exciting content of the 2018 Macau Light and Shadow Festival.
- Projektvarighed
- The project started in October 2018 in Macau and finished in November 2018 in Macau, and was exhibited in Macau in December 2018.
- Driftsflow
- Video file can be operated in every video player
- Patenter
- Copyrights belong to MIRAGE VISUALS 2019
- Teammedlemmer
- Client：MACAO GOVERNMENT TOURISM OFFICE
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simon Ma
3D Animation: Hayden Mok@SPICY Banana, Michael Fong@SPICY Banana , River Ng@SPICY Banana , CM Lee@SPICY Banana, Wyatt Wai@SPICY Banana
2D Motion Design：吳穎儀 Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：：Joe Lei, Jason Chang - Billedkreditering
- MIRAGE VISUALS All right reserved.
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