Beautiful Life Primær Funktion: Mølkugle-emballage af Pica Packaging Design Lab er en højt anset vinder af den meget prestigefyldte 2020 A' Design Award i Bronze i konkurrencekategorien Emballagedesign.
BronzeEmballage· 2020
Beautiful Life Primær Funktion: Mølkugle-emballage
Klient: Beijing Lvsan Chemistry Co.Ltd.
Vinder af A' Design Award i Bronze i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #89378Designet
Om Beautiful Life Primær Funktion: Mølkugle-emballage
Book Text: Beautiful Life er et emballagedesign til mølkugler, som sælges i Kina. Emballage til mølkugler er strengt reguleret, så de fleste produkter på markedet ser ens ud. Beautiful Life anvender et kalligrafisk logo, fersken-blomster og en figur inspireret af klassisk kinesisk malerkunst. Åbningsvinduet har form som en flagermus, et traditionelt symbol på velsignelse. Dåsen er trykt i otte farver, og papæsken er præget og forgyldt. Dåsen forsegler lugten og kan opbevares og genbruges. Et skjult inderlåg gør det svært for børn at åbne beholderen.
Anerkendelsen
Om A' Design Award i Bronze
Beautiful Life Primær Funktion: Mølkugle-emballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Beautiful Life Primær Funktion: Mølkugle-emballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Beautiful Life Primær Funktion: Mølkugle-emballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
- Dimensioner & Emballage
- Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height - Tags
- Packaging, China, Culture, Daily chemicals, Household, Mothball
- Produktionsteknologi
- 8-color tinplate printing
Carving on paper
Gilding over paper - Designudfordring
- The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
- Forskning
- The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
- Inspiration
- Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
- Projektvarighed
- The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
- Driftsflow
- The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
- Teammedlemmer
- Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu - Billedkreditering
- Shuwei Qi and Rijiang Wang, 2019.
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