Mi Sports Bluetooth Headset Mini Headset-emballage af Xiaomi

Mi Sports Bluetooth Headset Mini Headset-emballage af Xiaomi er en højt anset vinder af den meget prestigefyldte 2020 A' Design Award i Jern i konkurrencekategorien Emballagedesign.

JernEmballage· 2020

Mi Sports Bluetooth Headset Mini Headset-emballage

af Xiaomi

Klient: Xiaomi

Vinder af A' Design Award i Jern i kategorien Emballage

14,942

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Farver

Designet

Om Mi Sports Bluetooth Headset Mini Headset-emballage

Mi Sports Bluetooth Headset Mini er emballage designet til et sports-Bluetooth-headset. Forsiden af pakken viser kun ørepropperne og controlleren, mens kablet forbliver skjult. En PET-bakke på indersiden holder headsettet på plads, og en papæske udgør den ydre skal. Set på afstand fremstår de to ørepropper som øjne, og controlleren fremstår som en mund. Tilføjede farver og trykte detaljer forvandler hver pakke til et emoji-ansigt med et forskelligt udtryk. Designet sigter mod at appellere til unge købere til en lav produktionsomkostning.

Anerkendelsen

Om A' Design Award i Jern

Mi Sports Bluetooth Headset Mini Headset-emballage er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Mi Sports Bluetooth Headset Mini Headset-emballage forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Mi Sports Bluetooth Headset Mini Headset-emballage respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: This is a low-profile product that targets the lower end of the sports headset market. So it is the designer's task to add an element of fun to its packaging, using the language of the younger generation to appeal to them, emoji comes to mind. The headset and controller can also be viewed as the eyes and mouth of an emoji icon. The packagings become emoji icons with different emotions.
Dimensioner & Emballage: dimension height 79mm, Length 110mm, width 28mm
Tags: Handset, electronic, emoji, packaging, colorful
Produktionsteknologi: The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET
Designudfordring: As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
Forskning: Mi Sports Bluetooth Headset Mini is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 12.9 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
Inspiration: In current China, for phone chatting, the young generation use a lot of picture formed emoji to chat to each other, instead of typing words. To make this low-profit product more easier to approach young generation, our design strategy is to use the language of the younger generation to appeal to them-emoji comes to mind.
Projektvarighed: The project started in April 2018 and finished in April 2019 in Beijing, China
Driftsflow: Emoji is an amazing way of communication-a single emoji can encompass so many different meanings. From a distance the shell of the headset are just blocks of black, but it can also be viewed as the eyes of an emoji icon; similarly the controller becomes the mouth. With additional decorations and colors, the packagings become emoji icons with different emotions.
Patenter: Copyrights belong to Xiaomi, 2019
Teammedlemmer: Design director: Lu Chen
Packaging designer: Weijie Jiang
Packaging structure design: Zhizhuang Song
Billedkreditering: Image #1:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge