Mi Bluetooth Headset Mini Primær funktion: Headset-emballage af Xiaomi

Mi Bluetooth Headset Mini Primær funktion: Headset-emballage af Xiaomi er en højt anset vinder af den meget prestigefyldte 2020 A' Design Award i Sølv i konkurrencekategorien Emballagedesign.

SølvEmballage· 2020

Mi Bluetooth Headset Mini Primær funktion: Headset-emballage

af Xiaomi

Klient: Xiaomi

Vinder af A' Design Award i Sølv i kategorien Emballage

25,887

Verificeret Prisvinder

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Se på A' Design Award Pressemeddelelse Prisemblem

Farver

Designet

Om Mi Bluetooth Headset Mini Primær funktion: Headset-emballage

Mi Bluetooth Headset Mini er en emballage skabt til et kompakt sportsheadset. Headsettets skal er minimalistisk og har en enkelt cirkulær knap. Emballagen benytter billeder af berømte musikere, så den ovale skal fremstår som et hoved og knappen som en åben mund. Resultatet antyder en sanger eller en dirigent og giver karakter til et enkelt produkt. En PET-bakke holder headsettet og controlleren forrest, mens ledningerne forbliver skjult. Et papomslag holder strukturen fast. Designet sigter mod at appellere til brugere mellem 18 og 29 år.

Anerkendelsen

Om A' Design Award i Sølv

Mi Bluetooth Headset Mini Primær funktion: Headset-emballage er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Mi Bluetooth Headset Mini Primær funktion: Headset-emballage forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Mi Bluetooth Headset Mini Primær funktion: Headset-emballage er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: The design of the product is quite minimalistic, with only a circular button on the shell. To make it more interesting, the design use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Dimensioner & Emballage: dimension: height 79mm, Length 110mm, width 28mm
Tags: Handset, electronic, packaging, colorful, musician
Produktionsteknologi: The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET
Designudfordring: As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
Forskning: Mi Bluetooth headset is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 10 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
Inspiration: In current China, the young generation has a rage for animation, comics, and games. They spontaneously create a lot of trending content that personified objects into lively characters. To make this low-profit product easier to approach the young generation, our design strategy is to imbue a product with personality and to visually personify the product.
Projektvarighed: The project started in April 2018 and finished in April 2019 in Beijing, China
Driftsflow: The design of the product is quite minimalistic, with only a circular button on the shell.
To make it more interesting, designers use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Patenter: Copyrights belong to Xiaomi, 2019
Teammedlemmer: Design director: Lu Chen
Packaging Designer: Yan Ni
Packaging structure design: Zhizhuang Song
Billedkreditering: Image #1:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge