Care for Mom to Be Social Bevidsthedskampagne af Seyon Kim er en højt anset vinder af den meget prestigefyldte 2020 A' Design Award i Bronze i konkurrencekategorien Socialt Design.
BronzeSocialt· 2020
Care for Mom to Be Social Bevidsthedskampagne
af Seyon Kim
Klient: Seyon Kim
Vinder af A' Design Award i Bronze i kategorien Socialt
Verificeret Prisvinder
Verificer Prisstatus for #87971Designet
Om Care for Mom to Be Social Bevidsthedskampagne
Care for Mom To Be er en offentlig oplysningskampagne om behovene hos gravide kvinder, der rejser. Kampagnen opfordrer andre pendlere til at tilbyde en siddeplads i toget eller en parkeringsplads til bilen. Den visuelle identitet tager udgangspunkt i et logo, der forener figuren af en gravid person med hjertets form, hvilket symboliserer graviditet og omsorg. En varm pastelnuance af blandet rød og orange anvendes i stedet for den farve, der normalt forbindes med graviditet. Plakater og trykte metrobilletter bærer logoet på stationer og parkeringspladser.
Anerkendelsen
Om A' Design Award i Bronze
Care for Mom to Be Social Bevidsthedskampagne er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Care for Mom to Be Social Bevidsthedskampagne forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Care for Mom to Be Social Bevidsthedskampagne tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
- Dimensioner & Emballage
- Poster: 27"x40"
Subway ticket: 1.5"2.5" - Tags
- care, pregnant, awareness, campaign
- Produktionsteknologi
- The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
- Designudfordring
- The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
- Forskning
- There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
- Inspiration
- Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
- Projektvarighed
- 3 weeks in New York City.
- Driftsflow
- This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
- Teammedlemmer
- Seyon Kim
- Billedkreditering
- Photographed by Seyon Kim
Sponsoreret
Udforsk Udover Designers.org
Opdag produkter, tjenester og muligheder fra vores annoncepartnere.
Mere at Udforske
Relaterede Design
Udforsk flere prisvindende design fra samme kategori, udvalgt efter fortjeneste.
