EXP Brasil Brand Brand Design af Mateus Matos Montenegro er en højt anset vinder af den meget prestigefyldte 2020 A' Design Award i Sølv i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.

SølvGrafik· 2020

EXP Brasil Brand Brand Design

af Mateus Matos Montenegro

Klient: EXP Brasil

Vinder af A' Design Award i Sølv i kategorien Grafik

76,536

Verificeret Prisvinder

Verificer Prisstatus for #87730

Udforsk ydelser Besøg Websted Se på A' Design Award Pressemeddelelse Prisemblem

Farver

Designet

Om EXP Brasil Brand Brand Design

Designet til EXP Brasil-mærket kommer fra selskabets principper om enhed og partnerskab. Brug af blandingen mellem teknologi og design i deres projekter som i kontorlivet. Et typografielement repræsenterer dette selskabs forening og styrke. Bogstavet X design er solidt og integreret, men meget let og teknologisk. Mærket repræsenterer studielivet med elementer i bogstaverne, både på det positive og negative rum, der forener mennesker og design, individuelt og kollektivt, enkelt med teknologisk, let og robust, professionelt og personligt.

Anerkendelsen

Om A' Design Award i Sølv

EXP Brasil Brand Brand Design er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. EXP Brasil Brand Brand Design forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. EXP Brasil Brand Brand Design er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company.
The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal.
To unify all these elements, it was used an element of the source design in an integrated and solid way.

In the typography, the special design of the letter E uses the negative space to create with the letter X a house icon, reinforcing the commitment of the studio.
The letter P has the lower part in a curve, relating with the design of an open door in a blueprint.
Dimensioner & Emballage: The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
Tags: Architecture, brand, logotype, engineering, contruction, design
Produktionsteknologi: Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs.
Each one with its technology, from offset printing, screen printing and acrylic UV printing.
Designudfordring: The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
Forskning: Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
Inspiration: The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities.
The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position.
Projektvarighed: The project started February 2018 and ended in January 2019
Driftsflow: The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.
Teammedlemmer: Mateus Matos Montenegro