Pony Pack Tea Primær funktion: Emballage til te-gaveæske af Xiang Qian, Deng Zhehao and Yao Wenliang er en højt anset vinder af den meget prestigefyldte 2020 A' Design Award i Sølv i konkurrencekategorien Emballagedesign.
SølvEmballage· 2020
Pony Pack Tea Primær funktion: Emballage til te-gaveæske
af Xiang Qian, Deng Zhehao and Yao Wenliang
Klient: Rufy Design
Vinder af A' Design Award i Sølv i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #87642Designet
Om Pony Pack Tea Primær funktion: Emballage til te-gaveæske
Pony Pack Tea er et gaveemballagedesign skabt til premium-te. Konceptet følger teproduktionens lange historie, hvor traditionelle metoder bevares og kombineres med moderne produktionsstyring. Kinesiske skrifttegn skrevet i forskellige perioders stilarter er lagdelt på overfladen for at udtrykke kvalitet, der bæres gennem tiden. Sættet indeholder en æske og en lærredspose, der lukkes med en stramningssnor med knude. Der er anvendt enkelt struktureret papir med serigrafi, bronzering og prægning. Formerne minder om tesøjler og tekager.
Anerkendelsen
Om A' Design Award i Sølv
Pony Pack Tea Primær funktion: Emballage til te-gaveæske er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Pony Pack Tea Primær funktion: Emballage til te-gaveæske forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Pony Pack Tea Primær funktion: Emballage til te-gaveæske er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- The unique attribute of this project lies in the use of a relatively obscure design idea, with the text of different ages as the main body of the tea process to connect the heritage
- Dimensioner & Emballage
- Box x24.2cm*y15cm*z5.1cm bag x63cm*d10.5cm
- Tags
- Tea packaging design, gift box packaging design, calligraphy, Oriental charm design
- Produktionsteknologi
- Canvas slanting across the belt tea bag, rope tightening knot type, screen printing, bronzing, convex, simple texture paper
- Designudfordring
- The challenge of the research and development of high-end gifts comes from how to explore the historical origin of the brand itself, so as to interpret the form, charm and soul in line with the product temperament in essence, and at the same time, to ensure that the cost of packaging form will not lead to the soaring cost of mass production.
- Forskning
- 1. Research type: the user group is high-end consumers aged 25-45 years old.
2. Research objectives and methods: to find the essential value demand behind high-end gifts, conduct research, simulation, inquiry and analysis
3. Data collection and research tools: inspiration board, mind map, database
4. Research effects of participants or real-life phenomena such as experiments, results, insights and influences, business, society and design itself: through data research, simulation gifts, and search for experimental participants who meet the characteristics without telling them to buy finished products and send them to friends and then conduct investigation. It is found that high-end consumer groups not only have requirements for the quality of the product itself, but also have certain requirements for the historical origin behind the product as well as the aesthetic feeling of packaging design form and the charm it shows. We have therefore integrated the three to highlight the quality, heritage and extraordinary taste of the gift, in order to gain the ultimate buyer a solid friendship and praise in return. - Inspiration
- The inspiration comes from its tea making process. On the basis of traditional techniques, the key parts of the tea are kept and the modern scientific management is introduced. After hundreds of years, the traditional part of tea has been preserved with better production techniques. Therefore, the superposition of the writing styles of different ages is used to express the inheritance of quality across time.
- Projektvarighed
- 2017-2017.9 changsha, hunan province, China
- Driftsflow
- The design target customers are 25-45 years old in the middle and high-end consumption capacity of the crowd. The starting point of this design is the brand story, the special structure of the product and the Oriental spirit. The tea Marvin is the background, and the special structure of the product is combined with the shape of the tea column and tea cake. To create a cultural background, special appearance modeling, Oriental aesthetics of the collection level gift packaging, is the design for the final buyers of the integration and optimization of the value set, to create value for the buyers.
- Teammedlemmer
- Planning: liu jun
Designer: xiang qian
Assistant: li sai
Text collation：Yao wenliang - Billedkreditering
- Photo # 1: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 2: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 3: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 4: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 5: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang。
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