Meat n Beer Brand Design af Mateus Matos Montenegro er en højt anset vinder af den meget prestigefyldte 2020 A' Design Award i Bronze i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
BronzeGrafik· 2020
Meat n Beer Brand Design
Klient: Meat n Beer
Vinder af A' Design Award i Bronze i kategorien Grafik
Verificeret Prisvinder
Verificer Prisstatus for #87395Designet
Om Meat n Beer Brand Design
Kød n Øl betragtes som et flagskibsbutik, der sælger specialkød og øl. Inspirationen til logoet kom fra fusionen af deres to flagskibsprodukter. Fra traditionelle kvæghoveder med deres spidse horn, transformeret med et ikonisk design i en moderne rustik trådrammevektor, der interagerer med det andet traditionelle element, ølflasken. Forbundet befinder sig i et positivt og negativt rum, kortfattet og elegant i et enkelt symbol, hvor tekst og billede danner et enkelt billede. Typografien spiller og blander en gammel stil industriel skrifttype med et mere moderne script.
Anerkendelsen
Om A' Design Award i Bronze
Meat n Beer Brand Design er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Meat n Beer Brand Design forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Meat n Beer Brand Design tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
- Dimensioner & Emballage
- Packaging and the paper bags came in various shapes for each type and size of product.
- Tags
- Meat, beer, store, kobe, brand, logotype, packaging, design, prime
- Produktionsteknologi
- Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
- Designudfordring
- The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
- Forskning
- The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
- Inspiration
- Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
- Projektvarighed
- Started in july 2016, and ended with the opening of the second store in december 2018.
- Driftsflow
- The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
- Teammedlemmer
- Mateus Matos Montenegro
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