Hybrid Beauty Dametøjskollektion af Moon Chang

Hybrid Beauty Dametøjskollektion af Moon Chang er en højt anset vinder af den meget prestigefyldte 2020 A' Design Award i Guld i konkurrencekategorien Mode-, Beklædnings- og Tøjdesign.

GuldMode· 2020

Hybrid Beauty Dametøjskollektion

af Moon Chang

Klient: Moon Chang Design Studio

Vinder af A' Design Award i Guld i kategorien Mode

179,127

Verificeret Prisvinder

Verificer Prisstatus for #87042

Besøg Websted Se på A' Design Award Pressemeddelelse Prisemblem

Farver

Designet

Om Hybrid Beauty Dametøjskollektion

Designet med Hybrid Beauty-kollektionen er at bruge sødheden som overlevelsesmekanisme. Grundlæggende søde træk er bånd, flæser og blomster, og de genindvindes af traditionelle møller og couture teknikker. Dette genskaber gamle couture-teknikker til moderne hybrid, som er romantisk, mørk, men også evig. Hele designprocessen med Hybrid Beauty fremmer bæredygtighed til at skabe tidløse design.

Anerkendelsen

Om A' Design Award i Guld

Hybrid Beauty Dametøjskollektion er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Hybrid Beauty Dametøjskollektion forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Hybrid Beauty Dametøjskollektion skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: The hybrid flowers is the main motif of the collection. It reinterprets the historical cute features,ribbons, ruffles,and flowers, so the traditional millinery and couture techniques are embedded. Handmade flowers are molded by velvet with heated metal. The hybrid flowers translate into two dimensional print on silk and sequins, with stuffing, embroidery, and beading to create modern camouflage. The collection emphasized old couture techniques to hybrid version, in beautiful but also ugly way.
Dimensioner & Emballage: The whole collection is 8 looks womenswear, size 4.
Tags: modern couture, wearable couture, bow shirt, handmade flowers, oversize bow dress,
Produktionsteknologi: The traditional couture handmade flowers made out of 100 years brass metal mold. The couture tailoring techniques. The flower bouquet packaging process translates into draping and silhouette. The digital heat transferred prints on various fabrics like silk, organza, satin and sequin. The hand embroidery with beading, and also couture origami folds' transition to the big bow.
Designudfordring: The main challenge of this journey was to solve ptsd as a perspective of a fashion designer, how to visualize the conceptions into the real garment. The second challenge was reinterpretation of history. Collecting the historical and vintage tools to create handmade flowers takes almost 2 years. This journey was the challenge to make the past alive again.
Forskning: While researching the brain, there are connections between ptsd and also aesthetic judgement as a visual language metaphorically.The approach to this study is what if the universal object that everyone regards as beautiful becomes ugly and how this will look like, by showing that the beautiful and ugly are not opposite, they are same as a skin on a skin. By choosing pink flower as the object to experiment, which is a standard of the beauty, and also contains cliche and stereotype. Through this process, the evolutionary storyline of Hybrid Beauty was made.
Inspiration: Hybrid Beauty is the convergence of dualism, cuteness and death being used as a protective mechanism. It has a story based on the evolutionary order from the designer's researches. Starting from the designer's personal story, when the time Moon had ptsd, the death moment. To deal with this, Moon chose to go back to childhood, also on the other word being cute. By combining the cute features from clothes which have been survived until now with victorian silhouette, it create hybrid couture collection, which is not just beautiful, but also ugly.
Projektvarighed: Hybrid Beauty is mfa thesis from FIT graduate fashion design program. This started from August 2017, and ends up May 2019. It was exhibited in FIT museum in New York, and fashion show during New York fashion week S/S 2020.
Driftsflow: The looks of collection seem very light and beautiful, but when you wear it, you will be wrapped around with 4-5 yards of light fabrics like faille or silk organza. This is the way of creating the experience of ptsd by flower bouquet packaging techniques.
Patenter: Copyright to Moon Chang
Teammedlemmer: Designer: Moon Chang
Creative Director: Moon Chang
Billedkreditering: Image #1-5: Moon Chang, The Noise
Video: Moon Chang, The Noise