The Sands Wine Labels Vinlaboratorier af Giovanni Murgia er en højt anset vinder af den meget prestigefyldte 2018 A' Design Award i Jern i konkurrencekategorien Emballagedesign.
JernEmballage· 2018
The Sands Wine Labels Vinlaboratorier
Klient: Cantina Li Duni
Vinder af A' Design Award i Jern i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #67776Designet
Om The Sands Wine Labels Vinlaboratorier
For at realisere designet af disse etiketter er forskningen blevet udført på trykningsteknikker, materialer og grafiske valg, der er i stand til at repræsentere virksomhedens værdier, historien og det territorium, hvor disse vine er født. Konceptet med disse etiketter starter fra det karakteristiske ved vin: sandet. Faktisk vokser vinstokkene på havssand kun en kort afstand fra kysten. Dette koncept er lavet med en prægningsteknik til at tage design på sandet i Zenhaverne. De tre etiketter udgør sammen et design, der repræsenterer vingårdsmissionen.
Anerkendelsen
Om A' Design Award i Jern
The Sands Wine Labels Vinlaboratorier er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. The Sands Wine Labels Vinlaboratorier forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. The Sands Wine Labels Vinlaboratorier respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
- Dimensioner & Emballage
- Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
- Tags
- wine, label, packaging, wine label design
- Produktionsteknologi
- For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project. - Designudfordring
- The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia - Forskning
- The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
- Inspiration
- The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
- Projektvarighed
- Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
- Driftsflow
- The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
- Patenter
- No copyrights on this project
- Teammedlemmer
- Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA - Billedkreditering
- Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver
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