Mou Mou Club Restaurant af Monique Lee of Mas Studio Ltd. er en højt anset vinder af den meget prestigefyldte 2017 A' Design Award i Sølv i konkurrencekategorien Indretning og Udstillingsdesign.
SølvIndretning· 2017
Mou Mou Club Restaurant
af Monique Lee of Mas Studio Ltd.
Klient: Mou Mou Club
Vinder af A' Design Award i Sølv i kategorien Indretning
Verificeret Prisvinder
Verificer Prisstatus for #48915Designet
Om Mou Mou Club Restaurant
At være en Shabu Shabu, vedtager restaurantdesign træ, røde og hvide farver for at give en traditionel følelse. Brug af enkle konturlinjer forbeholder kundernes visuelle opmærksomhed på de viste fødevarer og diætmeddelelser. Da kvaliteten af fødevarer er et vigtigt anliggende, er restauranten layout med elementer i frisk mad på markedet. Byggematerialer som cementvægge og gulv bruges til at opbygge markedets baggrund af en stor tallerken med frisk mad. Denne opsætning simulerer reelle markedskøbaktiviteter, hvor kunderne kan se fødevarekvalitet, inden de træffer valg.
Anerkendelsen
Om A' Design Award i Sølv
Mou Mou Club Restaurant er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Mou Mou Club Restaurant forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Mou Mou Club Restaurant er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Be basic and genuine is the gist of the design. An exposure approach is used to taste, feel and see nature. A fresh food display corner is built, and sources of food are illuminated in milk cans and fresh vegetables. Behind the scene objects used in the food processing chain like wooden crates, food ingredients are brought out and shown. Then, a full scale linear lighting system is adopted to highlight the motif of dispatching raw materials from nature to dining tables in a flash.
- Dimensioner & Emballage
- The site area is 241 sq.m where is a corner of Amoy Plaza.
- Tags
- Shabu Shabu, Wagyu, Japanese cuisine, Casual dining restaurant, A restaurant offering as much as one can eat for a standard charge.
- Produktionsteknologi
- Designing a linear layout of florescent light and brass pipes of different sizes poses a big challenge. While considering the aesthetic side, we are constrained by pipe sizes available in the market and actual dimensions of the ceiling. Regarding the glass cylinders, it took long time to get a supplier to tailor-make and produce small number of pieces while facing a tight project schedule for the opening of the restaurant.
- Designudfordring
- We face substantial challenge on Conservation and design. Located at a dim corner of the mall, there is vital concern on how to draw customers to the restaurant. We avoid using extra devices contrary to our idea of Conservation and being basic. A glass wall is adopted to magnify the effect of lighting system inside, which is then extended to the entrance to link up the illuminated milk cans and vegetable displays. This enhances overall visibility of the site.
- Forskning
- Our research is on collection of data from books, internet and magazines for understanding Japanese philosophy on life, art. Key findings are that Buddhism, Tea ceremony, Flower arrangements have strong impacts on different aspects of life. Space and Simple shapes are distinctive features. Buddhist philosophy of Void is realized in their pursuit for minimalism. Likewise, simple colours preferred by minimalists are also seen in the Tea ceremony and Flower arrangements cultures. These elements are kin to Conservation and are important attributes of the design.
- Inspiration
- Source of inspiration is from the Japanese Be True and Honest code of business conduct and fresh food market. In the market, all food is displayed clean and tidy for selection and buyers are given detailed information on quality of food being sold. No packaging, no marketing gimmicks. Quality of food is the sole concern.
- Projektvarighed
- The project started in May 2014 and finished in December 2014. Grand opening on Jan 2015 in Hong Kong.
- Driftsflow
- A flow chart from source to delivery of food is painted on the cement wall where customers can see clearly what the restaurant is serving. Concerns on Eat Healthy are mindfully conveyed in the display of vegetables on the walls. As an added value service, a hidden USB mobile phone charger is built under each table.
- Patenter
- Copyrights belong to Mas Studio Ltd.
- Teammedlemmer
- Design Director: Monique, Sum Wing LEE
Designer: Thomas, Ho Ting CHU - Billedkreditering
- Image #1, Photographer Ray Chow, MouMou Club, 2015.
Image #2, Photographer Ray Chow, MouMou Club, 2015.
Image #3, Photographer Ray Chow, MouMou Club, 2015.
Image #4, Photographer Ray Chow, MouMou Club, 2015.
Image #5, Photographer Ray Chow, MouMou Club, 2015.
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