Lithuanian Vodka Gold Vodka Emballagedesign af Studija Creata er en højt anset vinder af den meget prestigefyldte 2015 A' Design Award i Bronze i konkurrencekategorien Emballagedesign.
BronzeEmballage· 2015
Lithuanian Vodka Gold Vodka Emballagedesign
Klient: Stumbras
Vinder af A' Design Award i Bronze i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #39586Designet
Om Lithuanian Vodka Gold Vodka Emballagedesign
Renhed og klarhed er de primære egenskaber, der afspejler en vodkas kvalitet. Disse skulle fremhæves ved rebrandingen af Lithuanian Vodka Gold – markedslederen inden for vodka i Litauen. Samtidig blev der introduceret elementer af national identitet – navnet Lithuanian Vodka krævede i sig selv dette valg. Autentiske etniske motiver blev transformeret til en moderne, luftig komposition. Da den gamle etikettes massive udtryk blev brudt op for at skabe et let, perforeret dekor, begyndte guldet at skinne på en langt mere elegant måde.
Anerkendelsen
Om A' Design Award i Bronze
Lithuanian Vodka Gold Vodka Emballagedesign er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Lithuanian Vodka Gold Vodka Emballagedesign forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Lithuanian Vodka Gold Vodka Emballagedesign tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
- Dimensioner & Emballage
- Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
- Tags
- Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
- Produktionsteknologi
- Glass bottle, transparent label and flexographic print.
- Designudfordring
- Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
- Forskning
- Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
- Inspiration
- The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones. - Projektvarighed
- "Lithuanian vodka Gold" was updated in 2014.
- Driftsflow
- Pure and clear label design communicates the same properties of the product.
- Teammedlemmer
- Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras") - Billedkreditering
- Edgaras Marozas
Sponsoreret
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